Vice President, Strategic Partner Marketing at Chase
Tampa/St. Petersburg, Florida Area
Vice President, Strategic Partner Marketing, Merchant Services
Greater Atlanta Area
Hire Intellect, Inc
President and Chief Consultant
Greater Atlanta Area
Senior Director, North America Marketing Strategy
February 2014 to October 2015
MSL - Atlanta
Senior Strategist, Brand & Talent
March 2012 to February 2014
Greater Atlanta Area
Senior Communications Consultant
August 2006 to November 2010
PRINCIPAL & FOUNDER
June 1992 to June 2005
What company does Jennifer Lambert work for?
Jennifer Lambert works for Chase
What is Jennifer Lambert's role at Chase?
Jennifer Lambert is Vice President, Strategic Partner Marketing, Merchant Services
What industry does Jennifer Lambert work in?
Jennifer Lambert works in the Marketing and Advertising industry.
Vice President, Strategic Partner Marketing, Merchant Services @ Chase Greater Atlanta AreaPresident and Chief Consultant @ Hire Intellect, Inc •Retained company name after selling staffing operations (see below). Consult with Atlanta Fortune 500 organizations on strategies, programs and execution in the areas of brand, employee/internal, HR and marketing communications.•Interim VP of Strategic Partner Marketing for global financial institution.•Brought on by Elavon’s Chief Marketing Officer to onboard global digital agency. Managed 20+ SOWs to create new brand identity; product/service naming, trademark searches and collateral materials for rollout of loyalty solution.•Consulted with Fortune 300 insurance company on employee recognition program strategy developing executive communications, employee highlight stories, video script, and electronic booklet explaining program and system. More than 66% of employees logged into the new system more than 3,000 times in the first five days of the launch. Recognition program won 2011 IABC/Atlanta Gold Flame Award and Gold Marcomm Award.•Performed communications function assessment for $9 billion Fortune 250 Company. Developed and implemented current state, communicator role, and stakeholder assessment questionnaires. Produced final report with detailed findings, impacts and recommendations including a future state for organizational structure incorporating department size and staffing, skills assessment, and compensation ranges. Greater Atlanta AreaSenior Director, North America Marketing Strategy @ Elavon, Inc. •Marketing strategist for payment processing partner channels including Costco, Verizon, US Bank, Regions Bank, Bank of the West, regional and community banks, associations, customer account management as well as card brands Discover and American Express.•Revamped marketing/advertising/digital for Costco partnership and brought channel from struggling to reach 80% of goal to achieving 121% by YE 2014. Through September 2015, Costco is up 125% in calls, up 135% in new merchant and 112% in total opportunities over prior year.•Manage $1.6M budget and lead team to create strategic customer, banker and sales team marketing plans, programs and campaigns to deliver leads, approvals and revenue of $10M+ through Sept‘15.•Individual marketing campaigns delivering $6:1 – $64:1 ROI. From February 2014 to October 2015 (1 year 9 months) Atlanta, GASenior Strategist, Brand & Talent @ MSL - Atlanta Lead the Atlanta Brand & Talent (employee communications and engagement) practice for high profile clients including Crowne Plaza Hotels & Resorts, Time Warner Cable, The Home Depot, SunTrust and West Pharmaceutical Services. Develop communication strategies and programs that engage internal audiences in client business objectives, to be brand ambassadors, and to build awareness, understanding and commitment to organizational change initiatives. Engagements include repositioning, rebranding, culture development, and new product introduction. From March 2012 to February 2014 (2 years) Greater Atlanta AreaSenior Communications Consultant @ Manheim • Lead companywide change communications for organization restructure, financial system implementation and Customer Experience. • Develop & execute internal communication plans including 32,000+ all-employee survey, employee orientation, employee engagement and compensation programs. Achieved 30%+ gain in participation and IABC Best in Show award for employee survey campaign.• Counsel executives, strategize and manage employee communication messaging, timing and delivery in support of objectives for People Strategies, Finance and Inspections departments.• Position and create executive communications for CEO, VP and Directors.• Leading promoter and adoption-generator for internal social networking communication platform. Strategist on most heavily utilized online communities for internal communications.• Write articles for online & print vehicles for targeted employee audiences.• Establish identities for departments and programs. From August 2006 to November 2010 (4 years 4 months) PRINCIPAL & FOUNDER @ Hire Intellect _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Pioneered concept for marketing and communications staffing business and built firm into the highly regarded, innovative category leader in Atlanta._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Balanced marketing and sales activities to drive revenues in excess of $2.5 million with consistent gross and net profit margins over 32% and 10% respectively. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Built customer relationships with Fortune 500 companies including ADP, BellSouth, Cingular Wireless, Delta Air Lines, Georgia-Pacific, Kimberly-Clark, SunTrust, Turner Broadcasting, United Parcel Service and others._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Created all marketing communications materials including brand identity, web site, print and employment advertising. Media relations manager and company spokesperson securing coverage in local media and professional association publications._____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Developed sound business operation processes and procedures including sales, recruiting, accounting and human resources. _____ILLEGAL_CHAR_SSSTART149ILLEGAL_CHAR_EEEND_____ Company sought after by multiple organizations and sold to industry leader. From June 1992 to June 2005 (13 years 1 month)
Introversion (I), Intuition (N), Feeling (F), Judging (J)
5 year(s), 3 month(s)
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