Jennifer Callegaro
Director, Marketing at WestJet | Toronto, Ontario, Canada
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Jennifer Callegaro is a seasoned marketing professional with over 15 years of diverse experience, currently serving as the Director of Marketing at WestJet. In this pivotal role, she is instrumental in bringing the "Why WestJet" story to life, effectively communicating the brand's values and vision to both customers and stakeholders. Jennifer leads several key teams, including Brand Strategy & Activation, Loyalty & Product Marketing, Destination & Retail Marketing, Paid Media Strategy, and Owned Channel Marketing. Her multifaceted approach ensures that every marketing initiative is aligned with WestJet's overarching goals, fostering a cohesive brand narrative that resonates with travelers across Canada and beyond.
Jennifer's expertise spans a wide range of marketing disciplines, including brand management, sponsorship, and integrated marketing communications. Her background in both B2C and B2B2C environments has equipped her with a unique perspective on relationship marketing and performance-driven strategies. Notably, her previous experience with a global leader in technology has honed her skills in navigating complex marketing landscapes, allowing her to leverage data-driven insights to optimize campaigns and enhance customer engagement.
At WestJet, Jennifer is currently spearheading innovative projects that enhance customer loyalty and drive brand awareness. Her leadership in destination and retail marketing is particularly noteworthy, as she collaborates with various stakeholders to create compelling travel experiences that highlight the unique offerings of WestJet. With a strong emphasis on event planning and public relations, Jennifer ensures that WestJet remains at the forefront of the travel industry, continually adapting to changing consumer preferences and market dynamics. Her commitment to excellence and passion for storytelling make her a key asset to the WestJet team and the broader marketing community.
Director, Marketing at WestJet in September 2022 to Present
Head of Global Sponsorships & Integrations, Expedia at Expedia Group in January 2019 to August 2022
Course Instructor at Humber College in January 2021 to August 2021
Head of Brand Marketing, Expedia Canada at Expedia Group in April 2013 to January 2019
Senior Brand Manager, Expedia Canada at Expedia Group in May 2011 to April 2013
Manager, Marketing (Toronto Maple Leafs and Toronto Raptors) at Maple Leaf Sports & Entertainment in September 2007 to May 2011
Account Executive, Marketing at Maple Leaf Sports & Entertainment in October 2005 to August 2010
Account Manager, karacters design group at DDB in May 2004 to October 2005
Sales Representative at L'Oréal in May 2004 to September 2004
Marketing Intern at Unilever in May 2003 to September 2003
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Schulich School of Business - York University, MBA
Western University, Bachelor of Arts
The University of Western Ontario - Richard Ivey School of Business, Bachelor of Business Administration (B.B.A.)
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Sponsorship
Brand Management
Public Relations
Marketing
Sports Marketing
Relationship Marketing
Integrated Marketing
Marketing Communications
Marketing Strategy
Event Planning
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Discover more about WestJetWhat is Jennifer Callegaro email address?
Email Jennifer Callegaro at [email protected], [email protected] and [email protected]. This email is the most updated Jennifer Callegaro's email found in 2026.
How to contact Jennifer Callegaro?
To contact Jennifer Callegaro send an email to [email protected], [email protected] or [email protected]. (updated on January 15, 2024)
What company does Jennifer Callegaro work for?
Jennifer Callegaro works for WestJet
What is Jennifer Callegaro's role at WestJet?
Jennifer Callegaro is Director, Marketing
What is Jennifer Callegaro's Phone Number?
Jennifer Callegaro's phone (416) ***-*402
Jennifer Callegaro Email Addresses
Jennifer Callegaro Phone Numbers
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