Jeff Bobick
SVP, Data and Analysis at Digitas North America | New York, New York, United States
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Jeff Bobick serves as the Vice President and Group Director of Data & Analysis at Digitas North America, where he plays a pivotal role in shaping the analytics landscape for some of the most recognized brands in the consumer packaged goods (CPG) sector. With a robust background in performance marketing and digital analytics, Jeff leverages his expertise to drive data-informed strategies that enhance brand visibility and consumer engagement across multiple channels. His current focus on the J.M. Smucker Co. encompasses a diverse portfolio, including iconic products such as Jif, Folgers, and Milkbone, where he leads the Analytics Organization for National Media and Retail Media Networks.
Under his leadership, Jeff has spearheaded key projects that integrate advanced analytics with digital marketing initiatives, ensuring that insights derived from data translate into actionable strategies. His innate understanding of multi-channel analytic strategies allows him to effectively harness technology systems that facilitate digital transformations for his clients. By employing tools such as DART and Microsoft Excel, Jeff collaborates with cross-functional teams to optimize campaigns and enhance ROI through targeted advertising and integrated marketing efforts.
Jeff's expertise extends beyond mere data analysis; he is adept at navigating the complexities of SEO, email marketing, and digital marketing strategies that resonate with consumers. His commitment to fostering collaboration within his team and across departments ensures that every project aligns with overarching business objectives, ultimately driving growth and innovation in the ever-evolving digital landscape. With a keen eye for emerging trends and a passion for leveraging analytics to inform decision-making, Jeff Bobick continues to be a driving force in the CPG industry's digital marketing transformation.
SVP, Data and Analysis at Digitas North America in April 2025 to Present
Vice President / Group Director, Data & Analysis at Digitas North America in April 2023 to April 2025
Vice President / Director, Data & Analysis at Digitas North America in July 2021 to April 2023
Associate Director, Data & Analysis at Digitas North America in February 2019 to July 2021
Cadillac Performance Marketing Analytics Manager at General Motors in May 2017 to February 2019
Chevrolet Marketing Analytics Manager at General Motors in April 2016 to July 2017
Digital Marketing Analytics Lead at Fiat Chrysler Automobiles (FCA) in July 2014 to April 2016
Analytics Tagging & Implementation Manager at GTB in November 2012 to July 2014
Senior Digital Analyst at Campbell-Ewald in October 2011 to November 2012
Digital Analyst at Campbell-Ewald in October 2009 to October 2011
Digital & CRM Intern at McCann Erickson in May 2008 to August 2008
Communication/Marketing Intern at Aflac in May 2007 to August 2007
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Omniture
Google Analytics
Unica
Social Media
WebTrends
DART
Excel
SQL
Web Analytics
Paid Search Campaigns
WebTrends Analytics
Analytics
Collaboration
Customer Insight
Digital Strategy
DoubleClick
Microsoft Excel
SEO
Digital Marketing
Email Marketing
Integrated Marketing
Digital Media
Marketing
Advertising
Online Advertising
Social Media Marketing
CRM
Marketing Strategy
Management
Leadership
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Discover more about Digitas North AmericaWhat is Jeff Bobick email address?
Email Jeff Bobick at [email protected] and [email protected]. This email is the most updated Jeff Bobick email found in 2026.
What is Jeff Bobick phone number?
Jeff Bobick phone number is +12487018619 and +15868257696.
How to contact Jeff Bobick?
To contact Jeff Bobick send an email to [email protected] or [email protected]. If you want to call Jeff Bobick try calling on +12487018619 and +15868257696. (updated on October 29, 2024)
What company does Jeff Bobick work for?
Jeff Bobick works for Digitas North America
What is Jeff Bobick's role at Digitas North America?
Jeff Bobick is SVP, Data and Analysis
What industry does Jeff Bobick work in?
Jeff Bobick works in the Advertising Services industry.
Jeff Bobick Email Addresses
Jeff Bobick Phone Numbers
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