Jean Lin
VP Sales and Marketing at World Book, Inc. | Chicago, Illinois, United States
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Jean Lin serves as the Vice President of Sales and Marketing at World Book, Inc., where she plays a pivotal role in shaping the company's strategic direction and driving substantial revenue growth. With a proven track record of generating over $800 million in new revenues and achieving $100 million in expense savings, Jean leverages her extensive expertise in loyalty marketing, data-driven strategies, and customer relationship management (CRM) to enhance the educational resource offerings for both institutional and retail consumers.
In her current role, Jean oversees the integration of innovative marketing initiatives across multiple channels, including digital, public relations, and social media, ensuring a cohesive approach that resonates with diverse audiences. By utilizing Salesforce and Pardot, she effectively manages sales operations while delivering targeted and personalized communications that foster customer engagement and retention. Her commitment to enhancing customer experience is evident in her strategic account development and meticulous account planning, which are essential for nurturing key partnerships and expanding market reach.
Jean's leadership extends to product development and pricing strategies, where she applies her insights to optimize offerings in a competitive landscape. With P&L ownership encompassing up to $3 billion in sales, she demonstrates a keen ability to balance profitability with customer satisfaction. Her proficiency in digital marketing and wireless technologies positions her as a forward-thinking executive, ready to navigate the evolving educational landscape and drive World Book, Inc. toward continued success.
VP Sales and Marketing at World Book, Inc. in May 2018 to Present
VP of Marketing at World Book, Inc. in January 2015 to May 2018
Director Customer Lifecycle Marketing at U.S. Cellular in January 2011 to January 2015
Director Product Management and Marketing at U.S. Cellular in January 2009 to January 2011
Principal at Crescendo Consulting, Inc. in January 2007 to January 2009
Director - Product Marketing and Portfolio Planning at Motorola Inc. in January 2004 to January 2007
VP Market Facing at R R Donnelley in January 2001 to January 2004
Director - Product Management at SBC in January 1997 to January 2000
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Sales & Marketing Alignment
Sales Forecasting
Key Performance Indicators
Investment Strategies
Return on Investment
Performance Marketing
Thought Leadership
Marketing Programs
Phone Manner
Accounting
Training
Leadership
Publishing
Problem Solving
Experienced Sales Professional
Customer Satisfaction
Critical Thinking
Microsoft Office
Business Planning
Sales Processes
Sales Presentations
Strategic Initiatives
Facilitation
Thinking Skills
Stakeholder Management
Relationship Building
Fundraising
Communication
Coaching
Market Analysis
Consumer Marketing
Engagement Marketing
Written Communication
Sales Execution
Presentations
Market Sizing
Key Account Development
Executive Management
Enterprise Marketing
Account Marketing
Account Planning
Product Marketing
Product Management
Integrated Marketing
Product Development
Marketing Strategy
Strategic Partnerships
Product Lifecycle Management
Go-to-market Strategy
Wireless
Management
Pricing
Product Launch
Financial Analysis
Cross-functional Team Leadership
Competitive Analysis
Telecommunications
Retention Management
Strategy
CRM
P&L Management
Team Leadership
Customer Retention
Strategic Planning
Business Strategy
Customer Experience
B2B
Wireless Technologies
Customer Relationship Management (CRM)
Digital Marketing
Social Media Marketing
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Discover more about World Book, Inc.What is Jean Lin email address?
Email Jean Lin at [email protected] and [email protected]. This email is the most updated Jean Lin email found in 2026.
What is Jean Lin phone number?
Jean Lin phone number is +13123888370 and +13128198946.
How to contact Jean Lin?
To contact Jean Lin send an email to [email protected] or [email protected]. If you want to call Jean Lin try calling on +13123888370 and +13128198946. (updated on November 04, 2024)
What company does Jean Lin work for?
Jean Lin works for World Book, Inc.
What is Jean Lin's role at World Book, Inc.?
Jean Lin is VP Sales and Marketing
What industry does Jean Lin work in?
Jean Lin works in the Book And Periodical Publishing industry.
Jean Lin Email Addresses
Jean Lin Phone Numbers
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