James Clarke
Sr. Director II - Organic Social & Digital Marketing at PepsiCo | Dallas, Texas, United States
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As the Sr. Director II of Digital & Social at PepsiCo, James Clarke plays a pivotal role in shaping the digital landscape for PepsiCo Foods North America (PFNA). With a robust 17 years of experience in the media and marketing sectors, James has honed his expertise in omnichannel media strategies, focusing on cultivating meaningful consumer connections through strategic earned, owned, and paid media communications. His leadership encompasses a comprehensive oversight of digital marketing and social media capabilities for over 30 brands, including nine billion-dollar brands, where he drives brand social strategy, community management, and digital transformation initiatives.
James is at the forefront of integrating advanced media analytics and MarTech solutions to optimize paid media investments and enhance consumer engagement. His work in 1P data acquisition, SEO, and digital asset management (DAM) supports a data-driven approach that ensures each brand's digital presence resonates with its target audience. By leveraging insights from web analytics and cross-channel marketing, he crafts campaigns that deliver memorable, 'smile-worthy' experiences that not only capture attention but also foster loyalty among consumers.
In addition to his strategic acumen, James is adept at navigating the complexities of the food and beverage industry, utilizing his extensive CPG knowledge to inform innovative marketing strategies. His commitment to excellence in social media marketing and online video marketing further amplifies brand messaging, ensuring that PepsiCo remains a leader in the competitive landscape. Through his visionary leadership, James Clarke continues to redefine how brands connect with consumers in an increasingly digital world.
Sr. Director II - Organic Social & Digital Marketing at PepsiCo in September 2021 to Present
Sr. Director I - Paid Media Strategy & CRM at PepsiCo in February 2019 to September 2021
Director - Paid Media Strategy, Analytics & CRM at PepsiCo in September 2017 to February 2019
Sr. Digital Marketing Manager at PepsiCo in June 2015 to September 2017
CRM Manager II - Web, Mobile, Email, Database & Loyalty at The Kraft Heinz Company in February 2014 to June 2015
CRM Manager I - Web, Mobile & Social at The Kraft Heinz Company in April 2013 to February 2014
Manager - Digital Marketing & Social Media at Maple Leaf Foods in October 2010 to March 2013
Assistant Marketing Manager at Maple Leaf Foods in September 2009 to October 2010
Territory Sales Manager at Maple Leaf Foods in July 2008 to September 2009
Financial Analyst at Maple Leaf Foods in September 2007 to July 2008
Purchasing Coordinator (Internship) at PepsiCo - Frito Lay in January 2006 to April 2006
Allocation Analyst (Internship) at TJX Canada/Winners Merchants International L.P. in January 2005 to April 2005
Assistant Account Manager (Internship) at GE in May 2004 to August 2004
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Digital Transformation
martech
Digital Asset Management
Website Building
Web Design
Paid Media Strategy
Digitization
Debt Collection
Client Relations
Sales
Inventory Analysis
Inventory Management
Supply Chain Management
Forecasting
Supply Ordering
Procurement
Purchasing
Financial Reporting
Reporting & Analysis
Financial Analysis
Corporate Finance
Budget Management
Sales Management
Sales Operations
Field Sales Management
In-Store Marketing
Account Management
Brand Marketing
P&L Management
Supply Chain Optimization
Paid Media Advertising
Media Planning
Media Analytics
Paid Social Media Advertising
Brand Partnerships
Digital Marketing
Social Media Marketing
Digital Media
SEO
Brand Management
Integrated Marketing
Marketing
CRM
Social Media Measurement
Online Marketing
Advertising
Public Relations
Community Management
Marketing Research
Marketing Strategy
Web Marketing
Web Analytics
Social Media
Digital Strategy
Marketing Management
Management
Mobile Marketing
Reputation Management
Strategy
Influencer Marketing
Email Marketing
Online Advertising
SEM
Analytics
E-commerce
Brand Awareness
Marketing Communications
Leadership
Corporate Communications
Native Advertising
Database Marketing
Loyalty Marketing
Display Advertising
Shopper Marketing
Branding & Identity
Cross-functional Team Leadership
Project Management
Direct Response
Cross Channel Marketing
Team Building
Global Marketing
Data-driven Marketing
Online Video Marketing
Content Marketing
Content Strategy
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Discover more about PepsiCoWhat is James Clarke email address?
Email James Clarke at [email protected] and [email protected]. This email is the most updated James Clarke email found in 2026.
What is James Clarke phone number?
James Clarke phone number is +12038071510 and +12038071023.
How to contact James Clarke?
To contact James Clarke send an email to [email protected] or [email protected]. If you want to call James Clarke try calling on +12038071510 and +12038071023. (updated on November 04, 2024)
What is James Clarke net worth?
James Clarke has an estimated net worth of $750,000 to $999,999
What company does James Clarke work for?
James Clarke works for PepsiCo
What is James Clarke's role at PepsiCo?
James Clarke is Sr. Director II - Organic Social & Digital Marketing
What industry does James Clarke work in?
James Clarke works in the Food And Beverage Services industry.
James Clarke Email Addresses
James Clarke Phone Numbers
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