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Jackie Cohen

Head of Content Marketing, Social Media, Communications, and Publicity Consulting @ ticular - strategies for success

Make Money and Influence People with Award-Winning Content

San Francisco, California

Ranked #873 out of 17,460 for Head of Content Marketing, Social Media, Communications, and Publicity Consulting in California

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Jackie Cohen's Email Addresses & Phone Numbers

Jackie Cohen's Work Experience

ticular - strategies for success

Head of Content Marketing, Social Media, Communications, and Publicity Consulting

September 2007 to Present

San Francisco Bay Area

Motif Investing

Content Manager and Writer

June 2015 to October 2015

Wells Fargo

Communications Consulting Project

2015 to 2015

San Francisco

Jackie Cohen's Education

Claremont Graduate University

M.A. English 3.5

Macalester College

B.A. English and classics with a core concentration in humanities 3.5

Reed College

Classics and Classical Languages Literatures, and Linguistics

Jackie Cohen's Professional Skills Radar Chart

Based on our findings, Jackie Cohen is ...

Analytical
Expedient
Vivacious

What's on Jackie Cohen's mind?

Based on our findings, Jackie Cohen is ...

47% Left Brained
53% Right Brained

Jackie Cohen's Estimated Salary Range

About Jackie Cohen's Current Company

ticular - strategies for success

Promoted to role with business development responsibilities involving collaboration with colleagues. Alternated between managing up to six client retainers at a time to doing full-time, onsite contracts (the latter are described in separate entries). Grew online and social media followings an average of 50% annually by fostering engaging discussions for clients. Amassed over 500,000 followers of pages...

Frequently Asked Questions about Jackie Cohen

What company does Jackie Cohen work for?

Jackie Cohen works for ticular - strategies for success


What is Jackie Cohen's role at ticular - strategies for success?

Jackie Cohen is Head of Content Marketing, Social Media, Communications, and Publicity Consulting


What is Jackie Cohen's personal email address?

Jackie Cohen's personal email address is j****[email protected]


What is Jackie Cohen's business email address?

Jackie Cohen's business email address is j****[email protected]


What is Jackie Cohen's Phone Number?

Jackie Cohen's phone (213) ***-*261


What industry does Jackie Cohen work in?

Jackie Cohen works in the Public Relations and Communications industry.


About Jackie Cohen

📖 Summary

Here on LinkedIn, over 259 million profiles compete for your attention. This is a microcosm of the bigger challenge online: Anyone can post content on the Internet, but with over 43 billion webpages out there, how do you get heard over all the noise? That's where I come in. I've got a proven track record of messaging audiences numbering up to ten digits across all types of media platforms. Abundant examples of this appear in my online portfolio: http://app.box.com/jackiecohen Starting with a thorough assessment of your needs, I can develop a marketing communications plan for you, execute it and provide performance measurements. This isn't a cookie-cutter approach to content creation, publicity and social media, but rather a customized solution. Your goals are my command. I can offer you expertise in: • Publicity; • Social media; • Engagement marketing; • Influencer relations; • Reputation management; • Communications; • Investment commentary; • Project management; • Search engine optimization; • Online advertising; • Cross-platform strategy; and • Event planning. I do full-time onsite consulting contracts (some of these arrangements are listed separately on my profile, beneath the blurb about ticular, and you can also find a client list on our website: http://www.ticular.com/services.htm#clients), along with taking on part-time retainers and one-time projects. I also love to trade services with small businesses offering things I could really use. I've been featured widely in the media, including the New York Times and CNN. I regularly speak at conferences, such as recent events hosted by MediaPost and the Online Marketing Institute. Don't hesitate to get in touch with me about opportunities, information requests and the like.Head of Content Marketing, Social Media, Communications, and Publicity Consulting @ Promoted to role with business development responsibilities involving collaboration with colleagues. Alternated between managing up to six client retainers at a time to doing full-time, onsite contracts (the latter are described in separate entries). Grew online and social media followings an average of 50% annually by fostering engaging discussions for clients. Amassed over 500,000 followers of pages showcasing consultancy. Developed both internal and external content and communications strategies that maximize search engine optimization (SEO), virality, and distribution across mobile platforms. Crafted press releases, blog posts, social media content, scripts, web copy, email newsletters, speeches, marketing collateral, investor communications, news articles, infographics, manuals, webinars, PowerPoint presentations, white papers, annual reports, technical documentation, user interface material, event invitations, white papers, editorial calendars, style guides, deadline schedules, marketing plans, and business proposals. Posted content on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google Plus, Quora, Tumblr, FourSquare, StumbleUpon, Visual.ly, Slideshare, Instagram, Fancy, and blogs. Used Radian6 and other analytical tools to listen to conversations across the Internet and rapidly create targeted responses. Identifed influencers and converted them into brand ambassadors for clients. Performed outreach to bloggers, media and analysts. Placed articles in The Wall Street Journal, New York Times, National Law Journal, American Lawyer, and Reuters, among other outlets. Ran advertising campaigns for clients on Google AdWords, Facebook and LinkedIn. Analyzed ads and posts to maximize reach at minimum cost. Recommended social media applications -- including analytics, advertising management, community and comment moderation, publishing platforms and website plug-ins -- to clients. Secured speaking engagements for clients and planned marketing events. From September 2007 to Present (8 years 2 months) San Francisco Bay AreaContent Manager and Writer @ Rally content strategy for an online broker that is pioneering concept-driven investing for individuals and financial advisors. Motif Investing allows individuals and advisors to easily invest in collections of stocks and ETFs centered around specific themes or investment strategies. From June 2015 to October 2015 (5 months) Communications Consulting Project @ Created content for launch of managerial intranet site. Interviewed business unit leaders and human resources executives on company strategy, translated their feedback into actionable and accessible prose. Wrote and edited material on tight production deadlines for migration into new portal. From 2015 to 2015 (less than a year) San FranciscoContent Writer (Consulting) @ Over the course of a six-month contract, updated and standardized more than 12,000 pieces of content housed within a company-wide database -- material used to populate responses to requests for proposals, product marketing collateral, and both internal and external communications. Employed project management in working with up 137 subject matter experts across the enterprise and around the globe. Researched, wrote, and edited complex material, rendering it into readable prose that supported corporate rebranding. From 2014 to 2014 (less than a year) San Francisco Bay AreaSenior Editor and Writer (Consulting) @ Worked with marketing team and senior economists to develop, project manage, edit, and fact check a diverse array of communications materials. These included: firm and practice area brochures, thought leadership articles, research reports, press releases, broadcast emails, event invitations and programs, presentations, internal employee announcements, and web content. Created content for Facebook page. Updated style guide. Created plan for corporate LinkedIn page. From 2013 to 2013 (less than a year) Acting Communications Strategist, Investment Strategy Group, iShares @ Created, edited and managed digital content for company blog and social media accounts held by the most profitable subsidiary of the world's largest asset manager. From 2012 to 2012 (less than a year) San Francisco Bay AreaEditor, AllFacebook.com @ Grew blog readership to 1.4 million, setting new traffic record for the most read post, at just over 1 million. Ran Facebook page, Twitter feed and accounts on Quora, Google Plus and LinkedIn, using SEO focus and multimedia. Grew fan count 50%. Used Google Analytics and Chartbeat to assess posts' performance and assign stories on topics with the greatest demand. Wrote style guide. Recruited freelance and full-time writers. Reviewed new applications for managing every aspect of social media, including cross-platform publishing, customer relationship management, page administration, comment management, workflow, graphics, tabs, analytics and plugins. Compiled roundups of technology offerings within the aforementioned categories. From 2010 to 2012 (2 years) Assignment Editor @ Edited and wrote stories and headlines for team with the strictest deadlines in the real-time news service. Enforced detailed and rigorous style guide when working with writers around the globe; handled coverage spanning the full gamut of industries. From 2008 to 2009 (1 year) West Coast Bureau, The Bond Buyer @ Covered state and local municipal finance for the leading daily newspaper coverning the bond market. Wrote for print and online editions, focusing on state, county, city and district-level government finance and public infrastructure, from taxation to debt issuance and secondary market trading. Coverage included wireless networks; renewable technology; seismic retrofitting; hospitals; colleges, universities and schools; roads, bridges and highways; airports, rail and bus systems; bond financing connected to lotteries, tobacco and pensions; debt-focused mutual funds, exchange traded funds, and asset management; interest rates, rating agencies and debt insurance; asset securitizations and other types of fixed income. From 2005 to 2007 (2 years) San FranciscoPersonal Finance Desk @ Promoted from institutional beat to most prominent section of the real-time news site, with 9 million readers and top ranking at the time. Wrote daily for website and email newsletters. Appeared in webcasts and on CBS radio. Generated creative ideas and produced stories that make an impact, such as a piece on rebate scams that spurred federal legislation. From 2004 to 2005 (1 year) Marketing Communications Consultant, Columnist and Editor @ Wrote column for U.S. offshoot of U.K.'s leading men's health magazine. Created marketing material for Hawk Productions, the Stephenson Group, Montgomery Research, Waters and NetClearly. Consulted publications with readerships of up to 3 million, including: Wired News, Ready Made, Paper, Examiner, California, Guardian, InfoWorld, Computerworld, CFO, The Storage Reporter, California and Revenue magazine (served as managing editor). Advised on new media strategy. Researched, (ghost-) wrote, edited and compiled infographics, press releases, video scripts, white papers, marketing collateral, catalog copy, annual reports, blog posts, research reports, prospectuses and media summaries. From 2001 to 2004 (3 years) San FranciscoSenior Editor @ Started new technology sections, in print and online, for the #1 Internet news weekly at the time. Created Net Returns brand, web community and email newsletter. Managed three staffers. Won gold medal from the American Business Press Editors for special report on Internet commerce. Served as the point person for product pitches from the full spectrum of technology manufacturers, resellers and service providers. Reviewed software, hardware and service providers catering to the Internet economy and brick-and-mortar businesses looking to go online. Kept up-to-date on everything from tools for building websites to network infrastructure to applications for managing enterprises. From 1998 to 2001 (3 years) Editor, Bank Technology News International (at American Banker/Source Media et alia) @ From 1995 to 1998 (3 years) Greater New York City AreaAssistant Editor, NYLJ @ From 1992 to 1994 (2 years) Greater New York City AreaM.A., English, 3.5 @ Claremont Graduate UniversityB.A., English and classics, with a core concentration in humanities, 3.5 @ Macalester CollegeClassics and Classical Languages, Literatures, and Linguistics @ Reed CollegeThe School of the Art Institute of Chicago Jackie Cohen is skilled in: Copy Editing, SEO, Editorial, Social Media, Newsletters, Editing, YouTube, Storytelling, Marketing Communications, Content Management, Journalism, New Media, Social Networking, Facebook Marketing, Corporate Communications, Digital Media, Social Media Measurement, SEO copywriting, Internet Strategy, Breaking News, SEM, Dreamweaver, Integrated Marketing..., QuarkXPress, Business, Hootsuite, AP Style, LinkedIn, Facebook Fan Page..., Custom Facebook Pages, Quora, Google+, CSS, InDesign, Spanish, Mobile Strategy, Small Business Marketing, Internet, Radian6, Adobe Creative Suite, Project Management, Multimedia Marketing..., Twitter, LinkedIn API, Personal Finance, Small Business, Social Entrepreneurship, E-commerce Consulting, Communications, Content Marketing


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In a nutshell

Jackie Cohen's Personality Type

Introversion (I), Intuition (N), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 1 month(s)

Jackie Cohen's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 77% chance that Jackie Cohen is seeking for new opportunities

Jackie Cohen's Social Media Links

www.ticula... allfaceboo...

Jackie Cohen's Achievements

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