LeadCrunch uses AI to create B2B lookalikes of best-fit prospects and then generates qualified leads and appointments.
San Diego, California, United States
MarketingSherpa
Vice President, Partnership Development, Sponsorship, Education
December 2009 to Present
PipeAlign, LLC
CEO
January 1999 to December 2009
MSI Consulting Group
Director
April 1997 to July 1998
Sutherland Global Services
Director
June 1993 to March 1997
D&B Sales and Marketing Solutions
Regional Director
June 1982 to April 1990
I lead a team that delivers value to our new partners and sponsors, on behalf of MECLABS Institute and MarketingSherpa. MECLABS Institute, the parent organization for MarketingSherpa, uses customer-first science to discover how people make decisions. With that approach to customer buying psychology, we increase customer engagement and conversions in email, search, landing pages, display, social media,... I lead a team that delivers value to our new partners and sponsors, on behalf of MECLABS Institute and MarketingSherpa. MECLABS Institute, the parent organization for MarketingSherpa, uses customer-first science to discover how people make decisions. With that approach to customer buying psychology, we increase customer engagement and conversions in email, search, landing pages, display, social media, your website and your offline channels. We then share that knowledge through online and onsite education. In fact, MECLABS Institute is collaborating with the University of Florida and many leading academics to create a PhD program and will have a master certificate in 2015. Across a variety of industries, MECLABS Institute has tested over 20,000 sales paths, building the largest library of indexed, validated tests in marketing. We have discovered in those tests the importance of the value proposition. We augmented our knowledge of value proposition by reviewing over 1,100 commercial and academic sources for the phrase "value proposition" and any of its derivatives. Our research dated back more than one hundred years to marketing giants like Rosser Reeves, Michael Lanning, David Ogilvy, Claude C. Hopkins, Daniel Starch, Michael Porter, and Philip Kotler. MECLABS then used these insights to create a meta-theory for expressing throughout the customer journey value that is clear, compelling and believable. Our MarketingSherpa brand augments this research with 2,265 (and counting) MarketingSherpa case studies. Our team of reporters is constantly seeking to interview marketing innovators. We publish nearly four full business books of originally, vetted case studies each year. MarketingSherpa has also received completed surveys from over 52k marketers since 2008 on topics like email marketing, SEO, Social Media, PPC, lead generation, and many other topics.
What company does J. Green work for?
J. Green works for MarketingSherpa
What is J. Green's role at MarketingSherpa?
J. Green is Vice President, Partnership Development, Sponsorship, Education
What industry does J. Green work in?
J. Green works in the Marketing and Advertising industry.
Who are J. Green's colleagues?
J. Green's colleagues are Jennifer Flynn, Alex Quintero, Pranav Palasamudram, Peng Leong, Gina PHRca, Natalie O'Donnell, and Greg Lawrence
📖 Summary
My goal is to help you build your personal brand so that you have success in your career. Sometimes I help people by connecting them with others who can help them. Other times, I've helped people with what my company does. That said, I'm very selective about who I help, primarily because I only have so much time and I don't want to invest it on scenarios that don't have a reasonable chance of success. Right now, I'm looking for people who sell online and whose companies have a compelling value proposition, even if that value is not well articulated. If you believe your company has such a value proposition and you oversee a digital funnel that gets at least 100k unique visitors on average per month (or an email list of at least 50 addresses), I will share your conversion funnel with my data scientists and optimization scientists to provide you with complementary ideas for improving your KPIs. I am especially interested in companies with traffic volumes north of 250K unique visitors per month. You can reach me at this number and these email addresses: 904-415-0853 (M) [email protected] [email protected] I've helped a Fortune 500 technology company (Avaya) build a $1B sales pipeline in 20 months by scaling lead generation to improve sales productivity profitably. I've helped another technology company (Symantec) re-engineer an outsourced, 40-person inside sales team covering the 100 to 500 North American PC market go from $450k/quarter in revenue against $500k in cost to $5M in revenue with an 11 percent expense to revenue ratio in 12 months. I've helped big consumer brands, as well. If I can be of help to you, you can reach me at [email protected] or at [email protected] President, Partnership Development, Sponsorship, Education @ I lead a team that delivers value to our new partners and sponsors, on behalf of MECLABS Institute and MarketingSherpa. MECLABS Institute, the parent organization for MarketingSherpa, uses customer-first science to discover how people make decisions. With that approach to customer buying psychology, we increase customer engagement and conversions in email, search, landing pages, display, social media, your website and your offline channels. We then share that knowledge through online and onsite education. In fact, MECLABS Institute is collaborating with the University of Florida and many leading academics to create a PhD program and will have a master certificate in 2015. Across a variety of industries, MECLABS Institute has tested over 20,000 sales paths, building the largest library of indexed, validated tests in marketing. We have discovered in those tests the importance of the value proposition. We augmented our knowledge of value proposition by reviewing over 1,100 commercial and academic sources for the phrase "value proposition" and any of its derivatives. Our research dated back more than one hundred years to marketing giants like Rosser Reeves, Michael Lanning, David Ogilvy, Claude C. Hopkins, Daniel Starch, Michael Porter, and Philip Kotler. MECLABS then used these insights to create a meta-theory for expressing throughout the customer journey value that is clear, compelling and believable. Our MarketingSherpa brand augments this research with 2,265 (and counting) MarketingSherpa case studies. Our team of reporters is constantly seeking to interview marketing innovators. We publish nearly four full business books of originally, vetted case studies each year. MarketingSherpa has also received completed surveys from over 52k marketers since 2008 on topics like email marketing, SEO, Social Media, PPC, lead generation, and many other topics. From December 2009 to Present (6 years 1 month) CEO @ PIpeAlign helped large and medium B2B companies use lead generation to improve sales productivity profitably and materially. From January 1999 to December 2009 (11 years) Director @ MSI was a channel marketing consulting firm whose clients included Oracle, Cisco, IBM, Microsoft, HP, Symantec, and other lead technology companies. Headed sales for channel publications and syndicated research and launched a new practice area for lead generation. From April 1997 to July 1998 (1 year 4 months) Director @ A call center outsourcing service provider. Sold, designed, and re-engineered B-to-B inside sales and lead generation teams for hardware and software clients, including Novell, Microsoft, and Symantec. From June 1993 to March 1997 (3 years 10 months) Regional Director @ Sold solutions involving B2B database marketing, telesales, and lead management to accounts in the Western Region. From June 1982 to April 1990 (7 years 11 months) MA, English @ University of Missouri-Columbia From 1978 to 1980 Bachelor's Degree, English Language and Literature/Letters (major), history minor, 3.75 @ University of Nevada-Las Vegas From 1973 to 1977 J. Green is skilled in: database marketing, lead scoring, content strategy, Lead Generation, Lead Management, Content Marketing, SEM, Social Media, Siebel, Lead Scoring, Database Marketing, Content Strategy, Marketing Automation, Demand Generation, B2B Marketing
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
6 year(s), 0 month(s)
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