Itziar Lomba's Email

Consumer, Shopper and Market Insights senior manager with over 15 years experience in FMCG- Procter & Gamble, with broad experience in Consumer & Market research, Finance, and multifunctional team project management, with strong results at country, regional (Europe) and category specific level. Strong strategic thinking, business and financial acumen to identify consumer/market centric opportinities and translating into financially viable business plans. Expertise areas: Business Strategy - Market Research - Consumer insights - Marketing Return on Investment - Shopper Marketing - FMCG pricing - Strategic Revenue Management - Multifunctional team work

Consumer & Market Research Senior Manager- Europe & IMEA Trade Spending Optimization @ From July 2015 to Present (4 months) Madrid Area, SpainConsumer & Market Research Senior Manager- Europe Grooming (Gillette/Venus) @ - Identified consumer/market based sources of growth for $3bn Business Unit. Results include +1 pp acceleration of Male Category via re defining key Consumer segment priorities, Marketing spending efficiencies and New initiative optimization, resulting in strongest turnover/profit growth in the region. Female share growth + 1pp/penetration ix 109 via strengthened brand fundamentals and New Initiative amplification (+$11MM vs forecast) - Identify portfolio and revenue opportunities to deliver our Business Unit Commercial Guidance including Pricing, Promotion and Assortment guidance - Led new launches assessment and tracking of major initiatives on Grooming portfolio From April 2011 to June 2015 (4 years 3 months) GenevaConsumer & Market Knowledge Senior Manager, Spain & Italy Shopper & Retail Advantage @ - Lead Shopper knowledge reinvention for Spain/Italy business units- delivering $23MM sales opportunities. Sponsored by Country GM and Sales Director, stepchanged organization capabilities on shopper knowledge, redefined the Annual Cycle in preparation of Joint Business Plans with key retailers. - Led multicountry project to reduce non-working promotional spending accros P&G portfolio - Step changed agency relationship with key P&G market research suppliers - Led Shopper technical trainings to CMK, Shopper Marketing and Sales organization in Iberia and Italy From January 2010 to April 2011 (1 year 4 months) MadridSenior manager- Marketing and Trade Spent Optimization- Western Europe @ - Established Marketing Return of Investment capabilities in Iberia including leading Marketing Mix Modelling projects accross major categories (Laundry, Home Care, Hair Care, Beauty Care) - including > $30 MM incremental turnover identification, implemented in Marketing Plans - Led Initiative Simplification efforts in Iberia, establishing the first Multicategory Initiative system - Establishes Trade RoI capabilities in the region by defining supplier strategy and consulting on Trade RoI for the WE organization From April 2005 to April 2011 (6 years 1 month) Madrid Area, SpainFinance Group Manager @ - Financial Analysis for several categories in Iberia (Fabric & Home Care, Food & Beverages), - Lead Post launch optimization plan for Sunny Delight launch in Iberia:co-led Logistics project leading to $3.7MM savings via reduction of distribution centers, cost justified logistic incentives to clients and fully utilizing New Channel distributors. Identified marketing spending efficiencies, financial viability of expanding to new channels (Horeca). Launch delivered +20% Year 1 volume, and improved Launch economics by $10MM- accelerating Initiative break even by 2 years. - Pre-post promotional analysis- designing capability and implementation in Iberia - Competitive Analysis From January 2000 to March 2005 (5 years 3 months) Madrid, SpainFinancial Controller @ From January 1999 to December 1999 (1 year) Madrid Area, Spain

Bachelor of Bus Administration and Actuarial studies @ Universidad Pontificia Comillas From 1993 to 1999 Itziar Lomba is skilled in: Marketing Research, FMCG, Forecasting, Pricing, Marketing, Leadership, Market Research, Shopper Marketing, Consumer Products, Trade Marketing, Customer Insight, Marketing Strategy, Competitive Analysis, Management, Market Analysis, Brand Equity, Marketing Management, Business Strategy, Segmentation, Brand Management