Irshad Shafique's Email

Game-Changing Pricing & Monetization Strategist with 15+ years of experience developing and executing global pricing & monetization strategies and tactics to optimize revenue, market share and profitability for Wireless, Internet, Digital Media, Advertising, FMCG, Consumer Services and Manufacturing Industries. Analytics-Driven Marketing Executive with ability to gain a competitive advantage by identifying opportunity gaps and addressing them with successful offer development and go-to-market strategies. Influential Leader and Change Agent talented in guiding cross-functional teams, forging productive work cultures, and bringing people with diverse opinions to consensus. Leads by diplomacy, fact-based analysis, and persuasion. Specialties: • Pricing, Monetization Strategy & Tactics • Value Based Pricing Strategy • Pricing Architecture • Pricing Process, Methodology, Models, Tools & Governance • Competitive Intelligence • Yield Management • Dynamic Pricing • Transformation & Change Management • Customer Segmentation • Revenue / Search Optimization • Product Lifecycle • Channel Mechanics • Market Research Tools • Internet & Mobile Advertising • Quantitative Analysis • Revenue Recognition, Fair Value (SAB 104 & SOP97-2), VSOE • Product / Offer Development and Management

Vice President Strategic Pricing & Revenue @ Drive revenue growth through strategic pricing. Develop business unit and enterprise-wide programs to drive growth through innovative and competitive pricing strategies. Influence and guide business unit presidents in developing and refining pricing strategy that meets and exceeds growth target. Oversee business unit and enterprise customer and competitor monitoring and analysis. Developing insights to the brand and implement a strategy that leverages combined business unit/enterprise scale. From April 2013 to Present (2 years 7 months) Memphis TNGlobal Head of Pricing & Revenue Nokia S&S @ Deliver top-level strategy to sustain company’s global market dominance. Influence total company's annual revenues by providing value-based pricing and growth strategies targeting B2B and B2C segments worldwide spanning Social Location, Navigation, Music, Games, Messaging, Software, Media, Mobile Advertising and Mobile Payments From May 2008 to January 2013 (4 years 9 months) White Plains NYDirector of Offer Development , Pricing & Analytics @ Played key role in company’s explosive growth in highly competitive markets through development and execution of pricing models that maximized demand and revenue generation. Developed forecasting, pricing, and profitability models to create strategic plan, 3-year industry outlook, and 3-year company goals. From July 2005 to May 2008 (2 years 11 months) Warren NJSr. Manager Marketing, Pricing @ Positioned company for revenue growth in rapidly evolving market by setting strategic direction for global offerings, pricing, and marketing campaigns. Analyzed potential impact of strategic business initiatives, and provided insights on goals, forecasts, risks, and financial performance. Facilitated focus groups and conjoint measurement. From July 2004 to July 2005 (1 year 1 month) Pasadena, CAVP Pricing / Principal @ Worked with small and medium sized clients along with selected smaller growth companies with premium upscale products. Directed launch and implementation of value-based pricing structure and reengineering of pricing architecture for multiple industry clients. Worked closely with client executive management. Direct multiple projects and teams simultaneously From May 2003 to June 2004 (1 year 2 months) NJDirector of Pricing & Analysis @ Steered pricing function including strategy development, modeling, and forecasting. Led gathering of competitive intelligence, developed metrics to measure price performance, and determined financial impact of price changes. From May 2001 to May 2003 (2 years 1 month) Parsippany, NJSr. Manager Pricing Strategy & Analysis @ Led numerous initiatives to support growth of wireless business from regional player with 300K subscribers and $1B in revenue to national carrier with 40M customers and $20B in revenue. Engaged in analytical activities including financial analysis, risk assessment, and profitability/NPV/EBIT impact analysis. Managed 3 senior analysts. From February 1992 to May 2001 (9 years 4 months) Paramus, NJAssociate @ From March 1991 to February 1992 (1 year)

Executive Education @ California Institute of TechnologyMBA, Marketing & Finance @ Southern New Hampshire UniversitySt Anthony's High SchoolMA/BS, Economics/Statistics/Mathematics @ University of the Punjab, Lahore Irshad Shafique is skilled in: Go-to-market Strategy, Pricing Strategy, Value Based Pricing, Value Based Selling, Pricing Tools, Pricing Methodology, Pricing Architecture, Pricing Process, Project Management, Pricing Governance, Pricing, Transfer Pricing, Pricing Analysis, Market Pricing, Bid Pricing, Contract Pricing, Pricing Research, Competitive Intelligence, Competitive Analysis, Change Management, Customer Segmentation..., Revenue Optimization, Local Search..., Yield Management, Product Lifecycle..., Global Channel..., Marketing Research, Market Research, Strategic Planning, Strategic Thinking, Strategic Partnerships, Internet Advertising, Online Advertising, Mobile Advertising, Quantitative Analytics, Auction Based Pricing, Revenue Recognition, VSOE, Fair Value, Organizational..., Competitive Strategies, War Gaming, Global Pricing, Business Modeling, Business Planning, Offer Development, Pricing Transformation, ecommerce pricing, New Product Ideas, Product Marketing