I love product. Building world-class brands that connect with consumers and grow businesses is what drives my passion to succeed. This positive energy can drive business growth within your organization. With exceptional talent in product development, brand marketing, category management and channel optimization, coupled with big picture thinking and simplifying the complex, I help products sell by
I love product. Building world-class brands that connect with consumers and grow businesses is what drives my passion to succeed. This positive energy can drive business growth within your organization. With exceptional talent in product development, brand marketing, category management and channel optimization, coupled with big picture thinking and simplifying the complex, I help products sell by thinking from the outside in, from the consumer's perspective.
A leader, presenter and brand ambassador, I am able to positively influence results by successfully communicating product offerings to key stakeholders in Drug, Dept., Food, Mass, Club, Hardware, Gas and Convenience by identifying a need where there’s a void. Market data, analytics, shopper insights and more, are sources for this success.
Credited with sourcing products from Asia and Australia, developing added products for direct store distribution (DSD), my consumer packaged goods marketing expertise achieves revenue and profitability targets for growth.
Specialties: Category Management, Brand Ambassador, Strategy Development, Channel Trade Management, New Product Development, Importing, Vendor Negotiations, Website Administrator, Online Marketing, Market Research, Writer, Editor, Merchandising, POS Development, Innovative Collateral Development, Advertising, Cross-functional Team Leadership, Motivator and Manager of People.
Manager, Marketing Services @ Led and managed marketing activities that ran across national and customer brands in all food categories providing a key point of contact for the Marketing function for both external and internal partners. Brand ambassador for the Sofina Corporate brand; managed strategies and tactical plans to align new acquisitions to harmonized standards. Responsible for website presence and new site development for Sofina Foods and Lilydale working closely with website development agencies in managing all aspects of the account. Accountable for managing all GS1 Services for Retail and Foodservice including ECCnet Catalogue, Item Certification, and I&V Imaging and directing the positive achievement of scorecards across all brands for all trading partners. From November 2012 to May 2015 (2 years 7 months) Markham, OntarioMarketing Manager @ Led the market plan development and execution of 8 product categories ensuring strategic positioning in all channels of trade in order to achieve market share goals and corporate P&L targets. Responsible for new product launches, customer specific programs, product development and packaging direction for assigned categories. Monitored and reported progress against plan. Product categories included: hair dryers, men’s and ladies trimmers, hair cut kits, bathroom scales, showerheads, bath mats & benches and oral care products. From August 2011 to May 2012 (10 months) Woodbridge, OntarioMarketing Manager @ Led marketing strategy to achieve revenue and margin objectives with an emphasis on new product development, launching customer specific programs and marketing communication for Rand McNally, Perly’s and cccmaps.com brands. New product launches included fabric maps, greeting cards, sunglasses, framed maps and researching and writing 8 provincial driver study guides. Also responsible for developing and implementing retail merchandising solutions, creative development of Media Kits, advertising plans, plus online marketing and digital strategy development of the corporate website. From July 2008 to October 2011 (3 years 4 months) Marketing Manager @ From February 2006 to June 2008 (2 years 5 months) Category Manager (1 yr contract) @ From February 2005 to February 2006 (1 year 1 month) Product Manager @ From April 2001 to January 2004 (2 years 10 months) Supervisor Card Planning @ From 1996 to 2001 (5 years)
Downsview Secondary SchoolDownsview Secondary SchoolDownsview Secondary SchoolBachelor Business Management, Marketing/Management @ Ryerson University Ingrid Mancini is skilled in: Simplifying the Complex, Digital Strategy, Digital Marketing, Organizational Agility, Passion to Succeed, Retail Category..., Growing Businesses, New Vendor Development, Job Coaching, Energetic Self-Starter, Sees the Big Picture, Customer Centric..., Positive Engergy, Greeting Cards, Online Marketing..., Brand Architecture, Collaborative Problem..., Creative Writer, Innovation, Photography, Press Release..., Result Orientated, Brand Ambassador, Brand Implementation, Higher Education, Homewares, Promotional Solutions, Self-motivated Team..., Website Developement, Consumer Packaged Goods..., Copywriting, Personal Care, Strategic Thinking, Trend Forecasting, Writer, Asian Business, Brand Management, Channel Optimization, Creative Executions, P&L Analysis, Demographic Profiling, Staff Development, Web Content Management, Presenter, Private Label Launch, Publishing, Sustainable Packaging, Pricing Strategy, Product Development, Inventory Management
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