Staff Data Scientist
Mountain View, California
Principal Research Engineer
December 2012 to December 2016
Senior Research Engineer
September 2008 to November 2012
Mountain View, CA
Senior Research Scientist/Data Mining Engineer
April 2007 to August 2008
Santa Clara, CA
What company does Hong Yao work for?
Hong Yao works for LinkedIn
What is Hong Yao's role at LinkedIn?
Hong Yao is Staff Data Scientist
What industry does Hong Yao work in?
Hong Yao works in the Internet industry.
Staff Data Scientist @ LinkedIn Mountain View, CaliforniaPrincipal Research Engineer @ Yahoo Research/Engineering in display/video advertising and search advertising effectiveness and developed machine learning models to maximizing ad revenue for Yahoo's display/video and search related ads products.• Forecasting (Supply/Inventory forecasting, Demand forecasting)• Targeting ( Contextual and Behavior targeting)• Prediction ( CTR prediction)• Search Relevance ( Search keyword and ad bidterm matching) From December 2012 to December 2016 (4 years 1 month) Sunnyvale, CASenior Research Engineer @ Kindsight Inc. Summary: Automatic categorizing web page, search term and advertisement. Modeling for more than 1,200 categories for large scale web page categorization. Contextual and behavioral targeting. Responsible for analysis, design and development of innovative data mining, machine learning and modeling algorithms to increase the effectiveness of ad campaigns based on ISP click stream data, including following projects• Click Stream Data Analysis• Build Page Categorizer to categorize web page• Online User Profiling• Behavior Targeting and Modelling• Search term and advertisement categorizer• Modeling Internationalization/Localization especially in German and French• AD server log analysis From September 2008 to November 2012 (4 years 3 months) Mountain View, CASenior Research Scientist/Data Mining Engineer @ CopaCast Responsible for design and development of innovative click fraud detection solution and online advertising solutions by using advance data mining and machine learning techniques. The projects include• Click Fraud Detection• Behavior Targeting • User Engagement Analysis• Creative Optimization From April 2007 to August 2008 (1 year 5 months) Santa Clara, CA
Introversion (I), Intuition (N), Thinking (T), Judging (J)
3 year(s), 3 month(s)
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