Helen Yang
Director, Strategy & Operations at FICO | Austin, Texas, United States
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Helen Yang serves as the Director of Strategy & Operations at FICO, where she leverages her extensive 20 years of experience in senior-level marketing to drive transformative initiatives within the organization. In her current role, Helen collaborates closely with the new VP of Product Marketing & Communications to establish a robust Product Marketing organization designed for scalability and growth. Her strategic vision is pivotal in shaping the team’s direction, ensuring that product messaging resonates with target audiences while aligning with broader business objectives.
A key focus of Helen’s work involves fostering a culture of collaboration and knowledge sharing across the team. She adeptly connects people and ideas, breaking down silos to enhance communication and streamline processes. By implementing effective reporting mechanisms and establishing clear communication channels, she empowers her colleagues to work more efficiently and creatively. Her expertise in account-based marketing, digital marketing, and programmatic advertising enables her to develop integrated marketing strategies that not only raise brand awareness but also generate measurable interest and engagement.
Helen’s proficiency in marketing analytics and database marketing further enhances her ability to drive data-informed decisions, ensuring that FICO’s marketing efforts are both impactful and results-oriented. As a top performer in her field, she is committed to continuous improvement and innovation, positioning FICO as a leader in the industry. Her multifaceted skill set, combined with her passion for relationship management and agency collaboration, makes her an invaluable asset to the organization as it navigates the complexities of modern marketing landscapes.
Director, Strategy & Operations at FICO in June 2024 to Present
Director of Portfolio Marketing - Customer Lifecycle Management at FICO in April 2021 to June 2024
Principal Solutions Marketing Manager, Arts & Cultural at Blackbaud in July 2019 to May 2020
Sr Product Marketing Manager, Retail at Accruent in November 2018 to July 2019
Marketing Director at Dun and Bradstreet in January 2015 to May 2018
Sr. Marketing Communications Manager at National Instruments in April 2011 to December 2014
Director of Retention Marketing at Dun & Bradstreet in April 2009 to April 2011
Director of International Business Development at Dun & Bradstreet in January 2007 to April 2009
Product Manager at Dun & Bradstreet in March 2005 to December 2006
Product Manager at Equifax Canada in May 2003 to February 2005
Account Manager | Project Manager at Lucent Technologies Canada in September 1996 to November 2002
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Product Marketing
Product Management
Marketing
Marketing Strategy
Strategy
Project Management
Cross-functional Team Leadership
Business Development
Sales Operations
SaaS
Relationship Management
B2B Marketing
Negotiation
Contract Negotiation
Account Management
Product Development
Program Management
Leadership
Sales
Market Research
Product Launch
Email Marketing
B2B
Direct Marketing
Lead Generation
Salesforce.com
Solution Selling
Strategic Planning
Management
Telecommunications
Campaign Management
Cross-functional Collaboration
Relationship Building
Consensus Building
Team Leadership
Team Building
Agency Management
Global Strategy
Key Account Management
Value Proposition Development
Product Strategy
Strategic Marketing Plans
Marketing Analytics
Demand Generation
Market Intelligence
Web Marketing
Digital Marketing
Retention Marketing
Database Marketing
Social Media Strategies
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Discover more about FICOWhat is Helen Yang email address?
Email Helen Yang at [email protected]. This email is the most updated Helen Yang email found in 2026.
What is Helen Yang phone number?
Helen Yang phone number is +17372025065.
How to contact Helen Yang?
To contact Helen Yang send an email to [email protected]. If you want to call Helen Yang try calling on +17372025065.
What company does Helen Yang work for?
Helen Yang works for FICO
What is Helen Yang's role at FICO?
Helen Yang is Director, Strategy & Operations
What industry does Helen Yang work in?
Helen Yang works in the Software Development industry.
Helen Yang Email Addresses
Helen Yang Phone Numbers
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