Heather Craig
Head of DTC and Operations at Abbott | San Francisco Bay Area
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Heather Craig is an innovative and dynamic leader in the e-commerce landscape, currently serving as the Director of E-commerce at Abbott. With over 20 years of experience in omnichannel marketing and business development, Heather is at the forefront of driving strategic initiatives that significantly enhance revenue growth. In her current role, she spearheads the Lingo Direct-to-Consumer (DTC) team, where she is responsible for shaping the strategic direction and ensuring operational excellence across all facets of e-commerce operations.
Heather’s expertise encompasses a wide array of responsibilities, including website management, content creation, pricing strategies, inventory management, and customer service enhancements. Her keen understanding of consumer behavior allows her to craft compelling product storytelling that resonates with target audiences, ultimately driving website conversion rates. By leveraging her skills in digital strategy and marketing, Heather has successfully launched over 15 e-commerce businesses and managed more than 200 product marketing initiatives, showcasing her ability to blend creativity with analytical rigor.
In addition to her operational responsibilities, Heather is a strong advocate for cross-functional team leadership, mentoring, and coaching, fostering a collaborative environment that empowers her team to excel. Her adept negotiation skills and strategic development acumen have positioned her as a key player in Abbott’s growth trajectory, ensuring that the company remains competitive in the rapidly evolving e-commerce landscape. As Heather continues to innovate and lead, she is committed to enhancing the customer experience and driving sustainable business success through effective e-commerce strategies.
Head of DTC and Operations at Abbott in October 2024 to Present
Director of Ecommerce at Abbott in April 2023 to October 2024
Senior Vice President of Ecommerce and Partnerships at FabFitFun in October 2021 to April 2023
Founding Member at TheHiveNetwork in January 2019 to April 2023
Senior Director Ecom, Marketplace and Brand Partners at FabFitFun in August 2020 to October 2021
Head of Omni-Channel and Retail Partnerships at thredUP in February 2017 to May 2020
Senior Director - Full Price and Ecommerce Merchandising and Collaborations, the America's at The North Face in May 2016 to January 2017
Director of Ecommerce, the America's at The North Face in March 2015 to April 2016
Divisional Merchandise Manager - all categories at The North Face in May 2012 to March 2015
Divisional Merchandise Manager Women's, Accessories and Home at Tommy Bahama in February 2006 to May 2012
Apparel Buyer - Women's Sportswear and Swim at Tommy Bahama in January 2005 to October 2008
Buyer/Product Developer - Men's and Women's Accessories and Shoes at Tommy Bahama in February 2006 to January 2007
Buyer/Product Developer - Sportswear, Coats, Swim, Accessories and Home at St John Knits in January 2004 to January 2006
Assistant Buyer - Accessories at Nordstrom in January 2002 to January 2004
Department Manager - Accessories at Nordstrom in January 2000 to January 2002
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Business Growth Strategies
Digital Transformation
Medical Devices
Revenue & Profit Growth
Global E-Commerce
Operations Management
Digital Strategy
E-Commerce
Web Design
Retail
Merchandising
Strategy
Apparel
Visual Merchandising
Brand Development
Wholesale
Trend Analysis
Fashion Design
Marketing Strategy
Merchandise Planning
Product Management
Retail Buying
Art
Strategic Planning
Data Analysis
Strategy Development
E-commerce
Business Development
Digital Marketing
Digital Media
Inventory Management
Time Management
Leadership Development
Organizational Development
Executive Management
Organizational Effectiveness
Customer Service
People Development
Management
Leadership
Cross-functional Team Leadership
Negotiation
Coaching
Team Leadership
Assortment
Studio Art
Leadership Mentoring
Merchandising Strategies
Creative Design
Business Innovation
Technical Project Leadership
Process Improvement
Confidence Building
Productivity Improvement
Virtual Teams
Microsoft Outlook
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Discover more about AbbottWhat is Heather Craig email address?
Email Heather Craig at [email protected] and [email protected]. This email is the most updated Heather Craig email found in 2026.
What is Heather Craig phone number?
Heather Craig phone number is +19252089422 and +19096765678.
How to contact Heather Craig?
To contact Heather Craig send an email to [email protected] or [email protected]. If you want to call Heather Craig try calling on +19252089422 and +19096765678. (updated on October 29, 2024)
What company does Heather Craig work for?
Heather Craig works for Abbott
What is Heather Craig's role at Abbott?
Heather Craig is Head of DTC and Operations
What industry does Heather Craig work in?
Heather Craig works in the Software Development industry.
Heather Craig Email Addresses
Heather Craig Phone Numbers
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