Heath Morton's Email Addresses & Phone Numbers

I am a seasoned marketing professional with a keen focus on developing and executing interactive marketing programs/strategies to help businesses achieve success and drive revenue. I have extensive experience implementing lead generation/lead nurturing, social media and web programs built to drive customer engagement. Specialties: Digital Marketing | Marketing Automation | Social Media Engagement | Content Management |...

I am a seasoned marketing professional with a keen focus on developing and executing interactive marketing programs/strategies to help businesses achieve success and drive revenue. I have extensive experience implementing lead generation/lead nurturing, social media and web programs built to drive customer engagement. Specialties: Digital Marketing | Marketing Automation | Social Media Engagement | Content Management | Business Metrics Reporting | Media Relations | Corporate Communications | Event Planning | Global Market Programs | Video Production Management | SEO/SEM | Global Marketing IntiativesGlobal Interactive Marketing Manager @ In my current role, I am responsible for all Recall''s digital marketing programs globally. My team manages the company's 23 websites supporting 17 languages. Additionally, my team and I work with many cross-functional teams throughout the organization to develop and implement strategies around search engine optimization (SEO), PPC and social platforms. Additionally, my team is responsible for managing the company's Marketing Auomation platform. We recently implemented and deployed a MA platform globally to all local markets. I am also responsible for exploring and implementing various digital initiatives used to drive increased customer engagement and lead conversion rates for the business. From March 2012 to Present (3 years 10 months) Interactive Marketing Manager @ Managed all search engine optimization (SEO) strategies and initiatives for company's three client facing websites; manage and maintain our company's Social Media presence through various outlets including Twitter, Facebook and LinkedIn; implemented and coordinated the various interactive marketing projects for both internal and external audiences Analyzed company's ROI for all interactive and online marketing initiatives measured current and future pipeline development Managed the administration of all interactive campaign back-end tracking and reporting with relations to our lead generation software and the company's CRM; and manage and execute various lead nurturing and lead tracking marketing initiatives to help drive revenue and reduce sales cycle From May 2008 to March 2012 (3 years 11 months) Trade Show Manager @ World's largest independent provider of claims solutions management to insurance carriers and self-insured companies with a network of 700 offices in 63 countries. Managed a $500K marketing/business development expense budget and achieved annual under run Analyzed company's ROI for all industry events measured against sales renewals and RFPs Assisted in designing wide array of corporate material including sales RFPs, financial presentations, flyers/brochures Managed logistics of 40 - 50 industry trade shows as well as corporate sponsored events Marketing & Business Development Coordinator Tool Source Warehouse; Wholesale supplier for the drywall, concrete, and tile markets. Negotiated product agreements ranging from $50K to $1M with up to 150+ manufacturers Designed company sales collateral, including a 130+ page full-line product catalog and corporate brochures Managed logistics of participating in 10 - 15 industry trade shows as well as onsite client events From August 2005 to May 2008 (2 years 10 months) Purchasing/Marketing Coordinator @ From February 2001 to July 2005 (4 years 6 months) Associate Research Analyst @ The largest independent business-to-business media company in the U.S. Intertec Publishing had a portfolio of market-leading brands which included 83 on subjects such as real estate, public works/services, textiles, direct marketing and electronic-related industries. Served as lead coordinator for all vendor-outsourced research projects for 12 publications in the real estate and consumer goods markets Analyzed market data used in industry reports and budget forecasts for each publication Designed research tools including surveys and focus group questionnaires for market research projects From January 2000 to January 2001 (1 year 1 month) Marketing Assistant @ Provider of private label Internet services and products to local cable & telecommunications companies in secondary markets in the U.S. Created financial presentations for company executives to present at internal and external meetings Analyzed market data used in industry reports and budget forecasts reports presented to venture capitalists, prospective clients, and board members Developed and created collateral marketing materials for the national sales team Computer Software/Industry Tools Microsoft Office Product Suite Quark Adobe Product Suite, including PhotoShop From January 1999 to January 2000 (1 year 1 month) Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication @ The University of Georgia From 1995 to 1997 Heath Morton is skilled in: Event Management, Interactive Marketing, Online Marketing, Trade Shows, Social Media, Strategic Planning, Marketing Communications, Lead Generation, Email Marketing, Social Media Marketing, Marketing Strategy, Salesforce.com, Vendor Management, Eloqua, Multi-channel Marketing