Greg Sweeney
Director of Sales and Marketing at EarthKind | Charlotte, North Carolina, United States
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Greg Sweeney is a dynamic marketing and sales leader currently serving as the Director of Sales and Marketing at EarthKind, where he plays a pivotal role in driving the company's growth and transformation. With a passion for connecting with consumers, shoppers, and retailers, Greg has successfully led a comprehensive brand refresh that has reinvigorated EarthKind's market presence. His strategic vision has not only revamped the marketing strategy but also resulted in the launch of the company’s first new products in over five years, which are projected to contribute significantly—25%—to the company’s growth in 2024.
Under Greg's leadership, EarthKind has implemented a new tiered pricing strategy that has enhanced product margins by an impressive 300-500 basis points. This strategic approach has allowed the company to expand its market reach and profitability, positioning EarthKind as a leader in the fast-moving consumer goods (FMCG) sector. Greg’s expertise in trade marketing, planogram development, and visual merchandising has been instrumental in optimizing product placement and enhancing the overall consumer experience.
Moreover, Greg leverages analytics and insights from industry tools like Nielsen and AC Nielsen to inform data-driven decisions that resonate with both consumers and retailers. His ability to work collaboratively with brokers and stakeholders ensures that marketing initiatives are aligned with business objectives, ultimately driving growth and profitability. With a keen focus on product innovation and a deep understanding of the grocery landscape, Greg Sweeney continues to elevate EarthKind's brand and product offerings, making a lasting impact in the industry.
Director of Sales and Marketing at EarthKind in September 2023 to Present
Director of Marketing at EarthKind in February 2023 to July 2024
VP Product Marketing & Sales Execution at Westrock Coffee Company in October 2021 to November 2022
Marketing Manager- Portfolio Strategy at The Hershey Company in June 2018 to September 2021
Category Strategist- Kroger Team at The Hershey Company in January 2016 to June 2018
Category Consultant- Kroger Team at The Hershey Company in August 2013 to December 2015
Category Development Manager at The Hershey Company in April 2011 to August 2013
Portfolio Development Manager at Sara Lee in February 2010 to April 2011
Business Development Analyst- Trade Marketing at Sara Lee in January 2009 to January 2010
Customer Business Analyst at Johnson & Johnson in June 2008 to December 2008
Category Analyst- Safeway Team at McCormick in June 2007 to May 2008
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Amazon
Digital Marketing
Executive Leadership
B2C Marketing
Brand Awareness
Consumer Products
Shopper Marketing
Product Management
Retail
Trade Marketing
IRI
Merchandising
Sales & Marketing
P & L Oversight
Convenience Stores
Planogram Development
Fast-Moving Consumer Goods (FMCG)
Visual Merchandising
Direct Sales
Budget Management
Annual Planning
Product Marketing
Product Development
Channel Strategy
Product Innovation
Marketing Strategy
Marketing
Positioning (Marketing)
Consumer Behavior
P&L Management
Category Management
Category Insights
Strategic Planning
Sales Management
Exceed Sales Goals
Project Management
Grocery
Nielsen
Analytics
Sales
Customer Insight
AC Nielsen
Categorization
Media Strategy
Business Development
Working with Brokers
Retail Category Management
Consumer Insight
Product Launch
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Discover more about EarthKindWhat is Greg Sweeney email address?
Email Greg Sweeney at [email protected]. This email is the most updated Greg Sweeney email found in 2026.
How to contact Greg Sweeney?
To contact Greg Sweeney send an email to [email protected]. (updated on October 30, 2024)
What company does Greg Sweeney work for?
Greg Sweeney works for EarthKind
What is Greg Sweeney's role at EarthKind?
Greg Sweeney is Director of Sales and Marketing
What is Greg Sweeney's Phone Number?
Greg Sweeney's phone (704) ***-*803
What industry does Greg Sweeney work in?
Greg Sweeney works in the Manufacturing industry.
Greg Sweeney Email Addresses
Greg Sweeney Phone Numbers
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