Greg Schaffer

Greg Schaffer is a seasoned professional with over 20 years of experience in driving sales growth and profitability within highly competitive markets. As the Director of Contract Sales at Boston Inc., operating under the brands Furniture & ApplianceMart and Ashley Furniture HomeStore, Greg has honed his expertise in the home building industry, focusing on the unique needs of contractors, remodelers, and home builders. His strategic vision for the sales team has been instrumental in developing niche services that cater specifically to the contractor community, ensuring that both start-up and established businesses thrive in a dynamic marketplace.

In his current role, Greg is responsible for crafting and executing comprehensive sales strategies that not only enhance revenue streams but also foster long-term relationships with key stakeholders in the building sector. He has successfully developed policies and procedures tailored for a 50-year-old company, positioning it for success in builder sales. One of his notable achievements includes leading a small team to launch the Milwaukee Market, where they opened three stores dedicated to inside sales and regional management, generating over $1 million in revenue.

Greg’s leadership development and team-building skills have been pivotal in creating a motivated and high-performing sales force. His ability to implement growth strategies and marketing initiatives has consistently resulted in increased customer satisfaction and loyalty. With a background that uniquely combines sales acumen and industry knowledge, Greg Schaffer continues to be a driving force in the evolution of contract sales within the home furnishings sector, leveraging his extensive experience to deliver sustainable profits and innovative solutions for his clients.