Greg Roark

Greg Roark is an accomplished Commercial Sales Representative at Crossville Studios, where he leverages his extensive experience in outside sales to drive growth and foster strong relationships within the decorative surfacing industry. With a proven track record in new business development, Greg excels at identifying opportunities to expand market share across the company’s twenty-eight locations in states like Alabama, Florida, and Texas. His expertise in building materials, including natural stone and slate, allows him to provide tailored solutions that meet the unique needs of both residential and commercial projects.

At Crossville Studios, Greg plays a pivotal role in orchestrating collaborative design experiences that bring together architects, designers, and contractors. His ability to communicate effectively—both in writing and verbally—enables him to articulate the value of various flooring and waterproofing solutions, ensuring clients are well-informed and confident in their choices. Greg’s strategic planning skills are instrumental in negotiating contracts and managing budgets, allowing him to deliver exceptional results for his clients while maintaining the integrity of the projects.

One of Greg's key projects involved spearheading a campaign to promote green building practices within the commercial sector, showcasing Crossville Studios' commitment to sustainability. This initiative not only enhanced the company’s reputation but also positioned Greg as a thought leader in environmentally responsible design. His enthusiasm and energy, combined with a problem-solving mindset, make him an invaluable asset to the Crossville team, as he continues to inspire creativity and innovation in every project he undertakes.