Online marketing professional with a track record of driving sales and revenue, building profitable marketing campaigns and developing strategic relationships. Experience across variety of channels including - Display / programmatic media - Search / paid and organic - Affiliate / partner management - Email / crm optimization - Content / content marketing At my current role, I drive sales through smart media buys, strong analytics, aggressive creative & landing page optimizations and ongoing focus on team development. I operate well in a fast-paced, ROI-driven, conflicting-priorities environment and tackle new challenges and opportunities head on. Got an interesting business proposition? Let's talk... Specialties: start-up growth, acquisition experience optimization, offer engineering, partner management, display, search, affiliate, email, mobile

VP, Acquisition Marketing @ From June 2014 to Present (1 year 7 months) Strategic Advisor @ * Advising clients on strategy for enterprise-scale Search, Display, Affiliate, Email and Mobile channels; heavy involvement in DR-focused lead gen across auto, education, employment and personal finance verticals * Arranging strategy execution assistance for clients through network of technology providers and vendors; deep understanding of resource requirements for digital campaigns From February 2003 to Present (12 years 11 months) Acquisition Marketing Director @ * Drove & scaled growth hacking phase of multi-channel subscription business * Built marketing infrastructure from ground zero; media management resources, PNL reporting, acquisition experience testing, creative optimization, software integration * Ran offer and experience engineering efforts to maximize subscription PNL economics; led rapid-fire testing across strategic online and offline channels From June 2012 to June 2014 (2 years 1 month) Director, Online Media @ * Led DR-focused media buying team to meet and exceed performance expectations across portals (Aol, Yahoo, MSN), ad networks (Ad.com, Yahoo RM, etc), variety of DSPs and key contextually relevant publishers; P&L responsibility for 7-digit monthly Display budget * Managed business-critical relationships with publishers, partners and technology providers; generated, developed and secured new business through ongoing new media prospecting (industry outreach, internal contacts) * Assumed responsibility for new media and new technology testing including mobile (app & network), rich media (video, audio, non-standard sizes), attribution modeling, heatmapping, RTB and more. From March 2011 to April 2012 (1 year 2 months) Sr. Manager, Paid Search @ * Ran in-house Paid Search campaigns for multiple verticals (including credit, real estate & foreclosures, plastic surgery, identity theft) across tier I (Google, Yahoo, Bing) and tier II search engines; budgets exceeding $15M across inventory of 1M+ keywords. Booked ongoing quarterly performance gains with aggressive LP, creative and offer testing. * Worked closely with direct reports and other internal stakeholders to ensure campaign profitability, continuous offer compliance and sound growth strategy; developed strong rapport with Creative, IT, Legal, Finance and Product Ops groups. * Managed strategic vendor and technology relationships including Google, Microsoft, Yahoo, Ask, Marin Software and others. From March 2008 to March 2011 (3 years 1 month) Sr. Account Manager / SEM Specialist @ * Supervised development, implementation and optimization of paid search campaigns for small/mid-size businesses (up to $90k/mo budgets); exceeded performance expectations with creative bid strategies, continuous copy optimizations, ongoing LP testing and on-the-fly analytics through Google Analytics and Omniture. * Managed client-agency relationship; consistent client success through strong performance, double-digit growth, realistic expectations and strong relationship development. From July 2006 to March 2008 (1 year 9 months)

MBA, Dual Major: Marketing & Entrepreneurship @ City University of New York-Baruch College - Zicklin School of Business From 2009 to 2012 BA, Dual Major: Economics & Political Science @ City University of New York-Hunter College Greg Laptevsky is skilled in: Online Marketing, Media Buying, PPC, Online Advertising, Google Analytics, Google Adwords, DSP, Ad Networks, Landing Page Optimization, Display Advertising, Digital Marketing, Lead Generation, SEO, Email Marketing, Affiliate Marketing