Greg Holzwarth
President at Marketlytics LLC | Alpharetta, Georgia, United States
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Greg Holzwarth serves as the President of Marketlytics LLC, where he stands at the forefront of integrating marketing strategies with advanced analytics and big data solutions. With over 30 years of experience in the banking and marketing sectors, Greg has honed his expertise in leveraging customer data to drive significant revenue growth and enhance customer engagement. His leadership has been instrumental in managing marketing programs for major financial institutions, including SunTrust, where his initiatives have generated over $100 million in incremental revenue annually.
At Marketlytics, Greg consults with banks and financial service providers, guiding them on how to harness the power of customer insights and analytics to maximize customer lifetime value. His approach combines multi-channel analytics with database marketing strategies, ensuring that clients can effectively reach and engage their target audiences across various platforms. By utilizing advanced customer relationship management (CRM) techniques and email marketing strategies, Greg empowers organizations to create personalized experiences that resonate with customers, ultimately driving loyalty and retention.
Under his guidance, Marketlytics has undertaken key projects that focus on digital engagement and strategic marketing initiatives, helping clients navigate the complexities of the modern banking landscape. Greg’s ability to lead cross-functional teams and foster collaboration between marketing and analytics professionals has positioned him as a thought leader in the industry. His commitment to innovation and data-driven decision-making continues to shape the future of marketing within the banking sector, making him a vital asset to any organization looking to thrive in today’s competitive environment.
President at Marketlytics LLC in April 2020 to Present
SVP, Customer Analytics at Umpqua Bank in May 2018 to April 2020
SVP, Client Analytics at SunTrust in January 2002 to March 2018
CEO at VantagePoint Network LLC in April 1999 to December 2001
Executive Vice President at Epsilon in June 1984 to March 1999
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Marketing
Analytics
Banking
Marketing Analytics
Financial Services
Digital Marketing
Multi-Channel Analytics
Credit Cards
CRM
Campaign Management
Data Warehousing
Database Marketing
Management
Strategy
Marketing Strategy
Direct Marketing
Cross-functional Team Leadership
Leadership
Business Analysis
Business Intelligence
Customer Relationship Management (CRM)
Email Marketing
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What is Greg Holzwarth email address?
Email Greg Holzwarth at [email protected]. This email is the most updated Greg Holzwarth email found in 2026.
What is Greg Holzwarth phone number?
Greg Holzwarth phone number is +14048137504.
How to contact Greg Holzwarth?
To contact Greg Holzwarth send an email to [email protected]. If you want to call Greg Holzwarth try calling on +14048137504. (updated on November 04, 2024)
What company does Greg Holzwarth work for?
Greg Holzwarth works for Marketlytics LLC
What is Greg Holzwarth's role at Marketlytics LLC?
Greg Holzwarth is President
Greg Holzwarth Email Addresses
Greg Holzwarth Phone Numbers
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