Category Demand Planner Lead User - Hair @ Unilever
Category Demand Planner @ Unilever
2:1 MA Hons, Geography and the Environment @
University of Aberdeen
Appreciating end-to-end business processes, I fully leverage the demand function and the ability to drive forecasting throughout the organisation. I consider demand planning an information hub and a significant contributor to wider business success. The accomplishments, merits and dedication in my current position have exceeded all expectations. These include driving value to the bottom line and bridging
Appreciating end-to-end business processes, I fully leverage the demand function and the ability to drive forecasting throughout the organisation. I consider demand planning an information hub and a significant contributor to wider business success. The accomplishments, merits and dedication in my current position have exceeded all expectations. These include driving value to the bottom line and bridging the value-volume gap. I am presently exploring new opportunities to gain experience of new experiences, tools, new forecasting philosophy and challenges that I can contribute positively to corporate processes and cycles.
Senior Demand Planner @ Responsible for leading the Demand Team of 4 on the brands of Clinique, La Mer, Darphin & Origins From November 2015 to Present (2 months) Category Demand Planner Lead User - Hair @ From August 2015 to Present (5 months) Category Demand Planner @ Key Achievements
- No Customer Forecasting Project trial – radical test in demand forecasting in a 121m unit category changing focus from ‘bottom-up’ to ‘roughly-right’ methodology within S&OP
- Leading, coaching and developing the Supply Planners in category
- Communication and leveraging change in various Sourcing Units and Cluster Hub in forecast evolution
- New Product Development launch process change
- Naïve Forecasting Project – testing and implementing merge of DP and Stat Forecasting to enable 80:20 focus
Duties and responsibilities included:
- Forecast Bias -1.7% 12MR in a 80% ‘volume on deal’ promoted category
- Forecast Accuracy at 55.3% (top tier of categories)
- Ownership and accountability for the Household care portfolio forecast in UK and Eire.
- Interface between Supply Chain, Sales teams and Brand Building creating a collaborative forecast - Analysing market share, trends and data translating into a volume forecast focused on the consumer
- New Product launch evaluation and scenario building under a ‘Bias for Action’ ethos
- Forming forecasts at various horizons and required granularity within supply constraints
- Utilise statistical forecasting and intelligence to form bottom up forecasting
- Sales plans review within S&OP evaluating current plans and recommending corrective action
- Continuous Improvement through root causes, tools and metrics to drive change in the demand signal
- Support growth mindset whilst providing motivating accountability and responsibility in the category From June 2014 to Present (1 year 7 months) Senior Demand Planner @ Key Achievements
- Implementing process ownership and responsibilities of key stakeholders in the forecast whilst leveraging accountability with in the IBP process and cycle
- Internally promoted to this position
- Significant reduction in the value volume gap and demonstrating continuous KPI improvement
- Cross-functional collaboration from Sales, supply, Customer Service, Technical and Marketing
Duties and responsibilities included:
- Current WAPE at 29% and forecast Bias -1% over 1938 DFUs
- Retrospective analysis of forecast error and application of learnings to on-going demand
- Creation of statistical volume forecasts driving GSV presented on a monthly IBP step cycle
- Forecasting in cosmetics and FMCG sectors - base, promotional and new product launches
- Actively upwardly and horizontally manage to achieve KPIs and objectives
- Redesign of all model architecture and tools to drive effectiveness and efficiency
- Use and understanding of consumption, retailer behaviour and drivers of demand
- Best practice in corporation sharing learnings and presenting to peers in wider company
- Designed, advised and assisting on global roll out of distributor forecasting portal
- Change Management with the introduction and improvement of processes
- Highlighting risks and opportunities through the horizon driving business alignment From January 2013 to June 2014 (1 year 6 months) london, united kingdomDemand Planner @ Export arm of EMEA business From July 2011 to January 2013 (1 year 7 months) London, United KingdomPurchasing and Supply Chain MSc (Postgraduate Student) @ Organisations need professionals with the knowledge and skills to identify problems and develop solutions within both purchasing and the wider supply chain. The course addresses the strategic role of purchasing and supply chain management within the organisation, the impact of changes in the regulatory and policy environment on the supply chain, and new technologies and techniques available to address current and future problems in the supply chain.
This masters will allow me to have the theoretical foundation backed up by my previous work expereince course. From September 2010 to January 2013 (2 years 5 months) Graduate Manager @ Duties and responsibilities include:
-Meeting and exceeding customer expectations.
-Organising internal and external tastings and presentations to promote the Majestic brand.
-Travelling to wine regions to engage with our suppliers.
-Direct ordering from suppliers based in the UK, France, Italy, Spain, Australia, USA and New Zealand via Head Office.
-Liaising with buyers, using our Business Development Managers and our Fine Wine Centres.
-Taking orders over the telephone, via the internet or walk-in customers, agree delivery times and make up orders.
-Dealing with and gaining new credit accounts.
-Maintaining stock levels for restaurants and bars especially when certain products are traditionally scarce.
-Logistic implications have to be fully appreciated. This extends to daily deliveries out of the warehouse, depot deliveries and direct ordering within client’s expectations.
-Stock and cash control accountability.
-Giving customers the best possible advice for any event or occasion using product knowledge gained from Wine and Spirit Education Trust Advanced Certificate.
-Teamwork, teambuilding, delegation and good communication speaks for itself in delivering the goals of business development plans.
-Training and coaching less experienced colleagues is a central part of my role.
-Balancing the strengths and weakness of the team is vital. This is achieved by levelling any disadvantages through training and development.
-Health and safety responsibility. From July 2006 to August 2010 (4 years 2 months) Restaurant and Bar Manager @ As the head of my department I had overall accountability for an area within the hotel.
- Customer relations.
- Complaint Handling
- Responsible for 26 team members although this extended to the whole hotel whilst duty manager.
- Maintain and improve hotel revenue.
- Management style was both strategic and ‘hands-on’ displaying superb ‘can-do’ attitude.
- Developing and maintaining guest relations.
- Achieving beneficial solutions within the constraints of company standards.
- Pro-active and innovative in my approach to training and developing my team.
- Vocational training of Food Hygiene, COSHH, The Disability Discrimination Act and Health and Safety. From June 2005 to May 2006 (1 year)
MSc, Purchasing and Supply Chain Management @ University of Westminster From 2010 to 2011 2:1 MA Hons, Geography and the Environment @ University of Aberdeen From 2001 to 2005 Graeme Shepherd is skilled in: Customer Service, Logistics, Management, Team Building, FMCG, Strategy, Change Management, Project Management, Teamwork, Business Strategy, Supply Chain, Supply Chain Management, Wine, Demand Planning, Forecasting
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