Glenn Mercer

As the President of GM Automotive LLC, Glenn Mercer brings a wealth of experience and a deep understanding of the automotive industry that spans over three decades. His extensive background in automotive industry research encompasses a comprehensive range of sectors, from suppliers and original equipment manufacturers (OEMs) to dealerships and the aftermarket. Glenn's expertise is particularly valuable in the realms of venture capital and private equity, where he provides critical insights that drive investment strategies and facilitate informed decision-making. His analytical prowess in sell-side equity analysis allows clients to navigate the complexities of the automotive market with confidence.

Currently, Glenn is spearheading several key projects at GM Automotive LLC that focus on strategic planning and business strategy development. He is actively involved in competitive analysis, helping clients identify emerging trends and opportunities within the automotive landscape. His insights are not only grounded in data but also informed by his hands-on experience in the industry, making him a sought-after speaker at various industry forums and events. Whether discussing the latest advancements in electric vehicles or the evolving dynamics of the automotive aftermarket, Glenn's ability to distill complex information into actionable strategies sets him apart as a thought leader.

In addition to his consulting work, Glenn shares his perspectives and industry rants on his Substack platform, where he engages with a community of automotive enthusiasts and professionals alike. His passion for the industry is evident in every talk he gives, whether at formal conferences or more casual gatherings like birthday parties, where he enjoys sharing insights that inspire and inform. Through his multifaceted role at GM Automotive LLC, Glenn Mercer continues to shape the future of the automotive industry, leveraging his extensive knowledge and strategic acumen to drive success for his clients.