Senior Product Manager @ - Responsible for all site features and internal applications that support paid and organic digital marketing initiatives - Lead various conversation rate optimization tests to improve overall site conversation and experience From September 2015 to Present (4 months) Product Marketing Manager @ • Monitor and manage all marketing site features to grow paid and organic marketing • Develop and implement agile roadmaps to ensure successful launch of key product initiatives • Collaborate with marketing team to determine tactical site improvements and KPI's • Developed and executed A/B test to evaluate variations of new user signups on conversion rate • Main contact for Google Analytics and Google Tag Manager questions, training or issues • Responsible for Google Analytics data accuracy and account customization • Ensure correct GTM variables are implemented to support GA and third party tagging events • Create goal funnel reports to enable business owners with a visual representation of user flow • Implement and manage all third party tags using GTM and internal pixel app • Responsible for all tasks related to the public deal API From December 2014 to August 2015 (9 months) Digital Marketing, SEO @ • Developed short and long term search optimization strategy for both desktop and mobile website • Identified areas of opportunity to improve UI and worked with UX team to improve page elements • Produced WOW marketing reports to outline performance and current technical objectives • Monitored Google Analytics migration to Universal Analytics to ensure data and tracking accuracy • Used RegEx filtering and advanced segmentation to audit GA data and identify errors in tracking • Researched industry trends and identify potential areas of opportunity for Digital Marketing team • Created technical SEO roadmap to prioritize development tasks for internal engineers • Coordinated with international teams to set up automatic reporting and align marketing objectives From January 2014 to December 2014 (1 year) Washington D.C. Metro AreaSenior SEO Analyst @ • Trained new SEO team members and supervised day to day account maintenance tasks • Wrote scripts and shot educational videos to deliver digital marketing information to client • Responsible for creating marketing bootcamp agenda and presenting educational seminars • Point of contact for any SEO or analytics related questions from current or potential clients • Created sales presentations and join sales team on calls with potential clients • Presented monthly reports to clients to review site performance and recommendations From June 2013 to January 2014 (8 months) Senior SEO Coordinator @ • Main POC for large e-commerce clients including Toshiba and American Cancer Society • Prepared concise monthly reports for all SEO clients to outline traffic and conversion data • Completed site analysis, using Omniture and GA data, to produce and deliver recommendations • Conducted keyword analysis for all SEO programs using research tools and competitor data • Developed and recommended site content and UX optimizations to improve conversion rate • Presented onsite SEO and marketing training sessions for clients including Healthy Directions • Proactively presented new features of Google’s evolving search products to clients • Contributed monthly posts to the Penton Marketing blog on trending or new industry topics From November 2011 to May 2013 (1 year 7 months) Washington D.C. Metro AreaSEO Specialist @ • Created and executed SEO programs to increase organic site traffic and online visibility for clients • Optimized on-page elements including meta data, titles tags and content for luxury hotel clients • Developed and produced new content ideas to target keywords and engage users • Conducted in-depth website audits and keyword research to present to newly acquired clients • Gained hands on experience in executing branding, SEO, PPC and social media programs • Represented Sabre Holdings at career fairs and recruited potential new employees From May 2010 to October 2011 (1 year 6 months)

B.A., Marketing @ James Madison UniversityMaryvale Preparatory School Gina Pasqua is skilled in: SEO, Google Analytics, SEM, Online Marketing, Digital Marketing, Web Analytics, Digital Strategy, Analytics, Product Management, Management, Product Marketing, Data Analysis, Mobile Product Development, PPC, Keyword Research