President 2016 & 2009 @ Chicago Health Executives Forum
Managing Director- Healthcare @ Patina Solutions
President @ Georgia Casciato Healthcare Consulting Inc.
E-Commerce Certificate @
Loyola University Chicago
Well Respected Healthcare Leader, Executive & Entrepreneur More Than 25 years Of Success Delivering Growth & Business Development Strategies for: • Healthcare Organizations (Hospital / Health Systems/ Provider Networks) • Physician Organizations(IPAs/PHOs) • Primary & Specialty Medical Networks • Employer Corporate Wellness & Occupational Health Providers • Early Stage & Entrepreneurial Health Companies • Premier Healthcare Executive
Well Respected Healthcare Leader, Executive & Entrepreneur More Than 25 years Of Success Delivering Growth & Business Development Strategies for: • Healthcare Organizations (Hospital / Health Systems/ Provider Networks) • Physician Organizations(IPAs/PHOs) • Primary & Specialty Medical Networks • Employer Corporate Wellness & Occupational Health Providers • Early Stage & Entrepreneurial Health Companies • Premier Healthcare Executive Associations • Consulting & Project Management Firms Competencies: Strategic planning, competitive assessments, business development audits, market penetration strategies, strategic partnerships, community outreach, patient & consumer growth strategies, physician referral development, product launch & re-launch planning, merger & acquisition support, market research, public relations, marketing, advertising , e-commerce, sales training & client staff development. Numerous high-profile positions in the healthcare industry, including President of the Chicago Health Executive Forum (CHEF), largest Chapter of American College of Health Executives. Frequent national speaker. Published. Board-certified in Healthcare Management (FACHE).
President Elect 2015-2016 @ Elected to serve a second tour of service for Chicago Health Executives Forum (CHEF) . President Elect (2015-2016) with 2 consecutive years to follow as President ( 2016-2017) and Past President (2017-2018.) Previously served CHEF as President from 2009-2010 ( 3 year commitment.) CHEF is the largest independent network of the American College of Healthcare Executives (40,000 members.) From March 2015 to Present (2 months) President @ Founder of Healthcare Strategy, Growth & Business Development Consultancy Overall responsibility for firm’s long-term success including executive sale of long-term relationships & consulting projects; client development; integrated marketing & sales expertise; project development & management; internal & external team development; insuring attainment of deliverables and high level customer satisfaction. •Authored Modern Healthcare White Paper: “The Path to Interoperability.” •Launched Stakeholder Communication Campaign #1 Ranked US News & World Report System. •Developed/ implemented integrated marketing/sales strategy for national provider network. •Assessed/implemented physician referral development plan for 28 site health system. •Developed retail health strategy resulting in 154% increase in call volume/ appointments. Re-engineered health system strategy, marketing, sales and business development, Contracted Chief Marketing Officer for health systems; Contracted VP Sales & Business Development .Physician referral development. Patient acquision & retention. Growth strategies. Results. More Than 30 Published Articles Available for Download http://georgiacasciato.com/healthcare-publications.htm From January 2000 to Present (15 years 4 months) Greater Chicago AreaVice President, Planning & Market Development @ Overall responsibility for centralizing and integrating business development functions including strategic planning, marketing, public relations, product line development, sales and internal communication. Directed 25 staff members & $8 million budget. •Key member of senior management team responsible for improving financial performance to achieve earnings 84% above prior year. •Built centralized business development function that improved financial efficiencies, outcomes and resource management (27% staff reduction.) •High level of success managing a combined centralized/decentralized model with both direct corporate staff reports and shared hospital reports. •Facilitated the division's first strategic planning process and document. •Established system for maximizing marketing expenditures yielding 5/1 return. •Built database-marketing systems (call center, grassroots marketing & website.) •Implemented market research function with first year savings of $550,000. •Negotiated exclusive contract with the Chicago Bulls to designate Columbia as its "Official Health Care Company" & leverage brand. From 1996 to 1999 (3 years) Chicago DivisionNHBS Vice President/ Mercer Senior Consultant @ NHBS Vice President of Marketing and Sales responsible for conceptualizing/ actualizing acquisition by William M. Mercer, world's largest employee benefits/human resource consulting firm. •Conceptualized & engineered acquisition resulting in $5 Million of revenue. •Member of team that assisted 2 HMOs in being awarded Medicaid contracts. •Originated sales audit tool to establish baseline, calculate ROI & improve sales. •Developed innovative sales & hiring methods profiled in national publications. •Executive level sales & provider business development. From 1993 to 1996 (3 years) Chicago-OfficeSenior Consultant @ Senior Consultant/ Chicago Office of Global employee benefits/human resources consulting firm that has since merged with AON. •Established relationships with 100 new prospective clients. •Sold/developed worker's compensation medical network for 60 municipalities. From 1991 to 1993 (2 years) Greater Chicago AreaDirector of Corporate Services/ Hinsdale Hospital @ Built relationships with employers; packaged & sold hospital services as group health entry. Results earned a promotion. • 600% growth in service revenue. • Sold highly successful national programs to large employers. • Sold/assisted in the development of 200 local worksite health programs Built employer relationships through packaging and selling of hospital services,(I.e.,corporate/occupational health/wellness ) as an entree to group health relationships. Personal results created the opportunity for promotion. From 1985 to 1991 (6 years) Hinsdale IllinoisCorporate Health and Wellness Consultant @ 1st Distributor of Control Data's STAYWELL Worksite Wellness to close $100K contract.. From 1984 to 1985 (1 year) Decatur, Illinois AreaAdvertising Account Executive @ Central Illinois Largest Newspaper /Advertising Sales & Promotions Managed 500 accts/significant year over year revenue growth. From 1980 to 1984 (4 years) Decatur, Illinois Area
Georgia FACHE is skilled in: Strategic Planning, Business Development, Healthcare, Strategy, Home Care, Healthcare Management, Integrated Marketing, Marketing, Hospitals, Program Management, Business Strategy, Team Building, Management, Training, Cross-functional Team..., Physician Relations, Leadership, Physicians, Executive Management, Healthcare Industry, Budgets, Entrepreneurship, Market Research, Strategic Partnerships, Sales, Product Development, Project Management, Selling, Mergers & Acquisitions, Product Launch, Consulting, Public Relations, Healthcare Consulting, Revenue Cycle, Advertising, Medicaid, Managed Care, Quality Improvement, Revenue Cycle Management, Medicare, Health Policy, EHR
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