George Latsis
Vice President of Product Marketing, Healthcare Innovations, Strategy and Digital Solutions at Elevance Health | Denver, Colorado, United States
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As the Vice President of Product Marketing at Elevance Health, George Latsis plays a pivotal role in shaping the future of healthcare through innovative digital solutions and strategic marketing initiatives. With a robust background as an engineer, George has transitioned into a performance-driven leader in digital marketing and transformational cloud solutions. His expertise spans product marketing, data analysis, demand generation, and go-to-market (GTM) strategy, making him a key asset in driving the success of Elevance Health’s diverse portfolio.
In his current role, George leads the Product Marketing Strategy and Digital Solutions group for Anthem Blue Cross & Blue Shield’s Commercial, Enterprise, Rx, and Specialty business units. His strategic priorities focus on the development of new products and capabilities that leverage cutting-edge AI technology to enhance virtual and hybrid healthcare experiences. By integrating multi-channel campaigns and fostering collaboration across sales enablement teams, George is instrumental in converting marketing qualified leads (MQL) to sales qualified leads (SQL), ultimately accelerating revenue growth.
George's leadership is characterized by his ability to harness analytics and customer relationship management (CRM) tools to inform decision-making and optimize brand awareness. His commitment to innovation in healthcare marketing not only enhances consumer engagement but also positions Elevance Health as a leader in the industry. With a keen understanding of B2B marketing dynamics and a passion for improving healthcare accessibility, George Latsis is at the forefront of transforming how healthcare services are delivered and experienced in the digital age.
Vice President of Product Marketing, Healthcare Innovations, Strategy and Digital Solutions at Elevance Health in June 2021 to Present
Senior Director GTM, MS Azure - Adobe Experience Cloud Global Alliance at Microsoft in January 2019 to June 2021
Digital Transformation - Product Development Advisor at University of Michigan - Stephen M. Ross School of Business in January 2018 to December 2020
Vice President, Digital Marketing Technologist at Iterate Digital Innovations Lab - a Marketo Partnership in February 2016 to January 2019
Vice President, Digital Marketing Consumer Experience at Cinsay eCommerce Interactive Media Technology in January 2013 to January 2016
VP of Americas, Loyalty & Mobile Marketing - mGage Platform at Velti in January 2011 to January 2013
Global Corporate Vice President, Brand & Digital Marketing at Ubee Interactive - Cable Industry in January 2008 to January 2011
Managing Partner, Digital & Mobile Marketing Campaigns at UpFront Marketing Group, LLC in January 2006 to January 2008
Senior Director, Mobile Product Marketing | Customer Success | Strategic Partnerships at Openwave Systems in January 2001 to January 2005
Director of Marketing, Global Brands | Worldwide Sports Sponsorships at The Coca-Cola Company - Consumer Package Goods in January 1993 to January 2000
Aero Systems Engineer & Project Manager at Boeing in September 1986 to August 1990
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Artificial Intelligence (AI)
Digital Marketing
Mobile Marketing
Integrated Marketing
Business Development
Strategy
Mobile Devices
Marketing Strategy
Analytics
Brand Management
Digital Media
Market Research
Direct Marketing
International Business
Mobile Advertising
Sports Marketing
Project Management
Brand Awareness
Sales Operations
Sales Enablement
Multi-channel Marketing
Retail Marketing
B2B Marketing
Consumer Insights
Product Marketing
Customer Insight
Demand Generation
Social Media Marketing
Customer Relationship Management (CRM)
Lead Generation
E-commerce
Business-to-Business (B2B)
Digital Strategy
Search Engine Marketing (SEM)
Online Marketing
Cloud Computing
Business Intelligence (BI)
Strategic Planning
Strategic Partnerships
Marketing Communications
Marketing Agency
Cross-functional Team Leadership
Partner Relationship Management
Digital Marketing Experience
Customer Experience
Solution Selling
Sales & Marketing
Leadership
Cloud Computing IaaS
Data Analysis
Affiliate Marketing
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Discover more about Elevance HealthWhat is George Latsis email address?
Email George Latsis at [email protected] and [email protected]. This email is the most updated George Latsis email found in 2026.
What is George Latsis phone number?
George Latsis phone number is +13033047484 and +16199206717.
How to contact George Latsis?
To contact George Latsis send an email to [email protected] or [email protected]. If you want to call George Latsis try calling on +13033047484 and +16199206717. (updated on September 13, 2024)
What is George Latsis net worth?
George Latsis has an estimated net worth of $500,000 to $749,999
What company does George Latsis work for?
George Latsis works for Elevance Health
What is George Latsis's role at Elevance Health?
George Latsis is Vice President of Product Marketing, Healthcare Innovations, Strategy and Digital Solutions
What industry does George Latsis work in?
George Latsis works in the Hospitals And Health Care industry.
George Latsis Email Addresses
George Latsis Phone Numbers
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