Social Media Strategy & Community @ What's Play...Station?
Social media strategy and other fun stuff for Sony San Diego Studios.
Currently working on the following titles:
- Kill Strain
- GUNS UP!
- Drawn to Death
TLDR: I'm a horrible gamer. From March 2015 to September 2015 (7 months) Head of Marketing and Gaming Relations @ YouRiding.com @ My goal is to help mold YouRiding into the worlds largest gaming franchise for action sports. We have a community of over one million gamers; come join us!
Currently prepping to knock the socks off the mobile space. (Still browser based.)
Noteworthy Responsibilities:
• Leading our Community Creation Team to produce exciting, engaging and meaningful content.
• Overseeing creative freelancers (graphic designers, video producers).
• Creating insightful strategies for user acquisition
• Corporate branding and identity
• Managing and overseeing third party agencies
• Develop, build and maintain strategic partnerships within the gaming and tech industries
• Press/Media Relations
• Advertising strategy and implementation
Sadly, STILL the worst gamer ever. From September 2014 to June 2015 (10 months) Community Strategist - Business Development Ninja @ Basic Community Management. Additionally, I arrange interviews with tech companies, indie developers in addition to managing current relationships with AAA game developers.
Major Contributions:
• Attended GDC (Game Developers Conference) on behalf of Ghost Volta.
• Create weekly editorial calendars which create branded cohesiveness in social media.
• Analyze all social media analytics to better target potential audience.
In addition to marketing, I communicate weekly with the owners on branding growth opportunities in conjunction to creating basic business road-maps. From January 2013 to January 2015 (2 years 1 month) CoFounder @ Custom baby moccasins for little ones with 'tude.
www.hashtag.market From 2015 to 2015 (less than a year) Head of Social Media & Community @ YouRiding.com @ Some awesome bullets:
• Event/Trade-show preparation and coordination (E3, VidCon...)
• Corporate Branding
• Ambassador Partnerships
• Partnership Management - Gaming and Tech
• Game Launch Coordination
Oh yea and because I'm a ninja: Social Media Strategy and Community management.
Please Note: Still the worst gamer ever. From June 2014 to September 2014 (4 months) Carlsbad, CaliforniaCommunity and Social Media Manager @ I make friends with OUYA peeps online.
How? I lurk in forums, news aggregate sites (Digg, Reddit) in addition to the comments section of most popular gaming and tech sites like: Joystiq, Kotaku, GamesRadar, GameInformer, Polygon, Wired, TechCrunch, Gizmodo and Geek Magazine.
(My role requires me to work directly with current and prospective partners in relation to all social media activity. This includes game launches, viral marketing campaigns, partner launches and Brand Ambassador product seeding.)
- I take full ownership of all OUYA social media channels by creating content that fully engages each online community.
- Achieved a strong, visible social media presence and developed concepts with viral potential.
- Continuously monitor online public relations and ensure the success of OUYA's online persona.
- Review social media marketing strategies to determine rate of return.
- Identify and tap into new channels to optimize ROI and fuel revenue growth.
I'm a ninja at social media. But I am perhaps the worst gamer ever. Bet money. From July 2013 to May 2014 (11 months) remoteCommunity Manager - Brand Ambassador Relations @ I manage, strategize and execute social media strategy and integrated marketing campaigns based on overall marketing goals and objectives as well as interpret the direction of strategy/planning and creative leads
I also dabble in business development.
• Set strategy, goal and targets based on overall marketing objectives
• Reach out and negotiate with targeted partners
• Analyze results and present final recommendation to upper managements From June 2012 to December 2012 (7 months) Social Media Marketing - Creative Strategist @ I manage, strategize and execute social media campaigns, partner recruitment as well as contribute to corporate marketing. I dabble in Business Development as well. From January 2012 to June 2012 (6 months) Social Media - Marketing Manager @ Implementing social media to market the Rejuvi brand. I also reach out to advertisers as well as distributors we are interested in working with. Contracted position. From January 2011 to February 2012 (1 year 2 months) Program Manager - IRC Forum Moderator @ I was in charge of managing, training and growing the SupportSpace 1099 Community.
As a liaison between Business Development and Customer Support, my main function was making sure both teams were satisfied with processes as well as making sure that the needs of the partners were being met. From 2009 to 2010 (1 year) Assistant Store Manager - Key Holder @ As an Assistant Manager I would spend most of my day assisting customers in making very personal decisions regarding their purchase. As an Assistant Manager, I would help managers on basic upkeep of the store. I would do routine inventory check and making sure the store would meet or exceeded its sales goals. Often managed up to 6 associates at once. From 2009 to 2009 (less than a year) Insurance Coordinator - Internal Billing Assistant @ Under the direction of the Billing Supervisor, the Insurance Coordinator is responsible for all computerized and manual billing to patients and third parties, including Medi-Cal, CHDP, Medicare, CMS, private insurance, Family Planning, and various other programs and funding sources.
Responsible for correct coding implementation and compliance with procedures set by the department. From January 2008 to December 2008 (1 year) Customer Service Supervisor - Front Desk Manager @ Maintain quality customer service by supervising the tasks and responsibilities of all assigned staff of the Customer Service Department.
Ensure all customers are dealt with in a professional, polite, and courteous manner.
Maintain accurate documentation and recording in required systems.
Supervise team productivity, monitor workload, and address periods of peak volume, ensure quality and standards are consistently achieved and guidelines are followed and met.
Ensure excellent customer services by training employees and providing feedback to existing employees regarding areas of improvement and development.
Perform other duties as assigned by management. From January 2006 to February 2007 (1 year 2 months)
In Progress, Legal Studies, History, Anthropology @ University of Massachusetts Lowell From 2010 to 2012 History, Anthropology @ San Francisco State University From 2008 to 2009 AA, Liberal Arts and Sciences @ Palomar College From 2005 to 2007 AA, General Studies @ Palomar College From 2005 to 2007 High School Diploma @ San Pasqual High School From 2001 to 2005 Genny Harrison is skilled in: Social Media Marketing, Social Media, Online Advertising, Marketing, Sales Management, Microsoft Office, Social Networking, Account Management, Market Research, Customer Service, Research, Gaming, Mobile Apps, Console Gaming, Video Games