In Brief: 2006-2008: Marketing consultant introduced to Betfred to impliment the first 'in house' marketing function. 2008-2011: Offline marketing Manager reporting directly to Head of Marketing managing the day-to-day operations for all offline marketing activity for all Betfred stores and national call centre. 2011-May 2014: Head of Offline Marketing leading a team of 16 to deliver upon all offline marketing strategies May 2014-present: Group Head of Marketing delivering intergrated marketing strategies across all marketing channels including ATL and brand strategy

Group Head of Marketing @ Recently appointed as Group Head of Marketing for Betfred to build a performing cross-channel marketing team that combines digital and offline resource and skills to deliver stronger and more positive outcomes. Providing shared marketing services to all divisions in group, including digital, retail and pool betting. Coordinating a consistent approach to the marketing mix to ultimately improve the customer experience. Specialising in ATL and brand marketing. From May 2014 to Present (1 year 8 months) Warrington, United KingdomHead of Offline Marketing @ 2011-May 2014: Head of Offline Marketing leading a team of 16 to deliver upon all offline marketing strategies. From August 2006 to May 2014 (7 years 10 months) Warrington, United Kingdom

CAM, digital marketing @ Oxford College of Marketing From 2014 to 2014 CIM Professional Diploma in marketing, Marketing, Merit @ Warrington Business School From 2012 to 2013 BA HONS, Product and Brand Promotion and Journalism @ University of Central Lancashire From 2002 to 2005 Gemma Strath is skilled in: Email Marketing, Digital Marketing, Sports, Sports Marketing, Retail, POS, Brand Awareness, Brand Management, Sports Betting, Print Management, Marketing Strategy, Marketing Communications, Marketing, Direct Marketing, Marketing Management