Francesco Ottaviano
Global Marketing Director Ready to Drink at Pernod Ricard | Paris, Île-de-France, France
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Francesco Ottaviano currently serves as the Global Marketing Director for Ready to Drink (RTD) at Pernod Ricard, where he leverages his extensive 16 years of marketing experience across various FMCG sectors, including spirits and champagne, household detergents, and OTC pharmaceuticals. In this pivotal role, Francesco is responsible for steering the global portfolio and innovation strategies for RTD products, ensuring that Pernod Ricard remains a leader in this rapidly evolving market segment. His expertise in product development and market positioning allows him to successfully guide new product developments (NPDs) from initial concept through to go-to-market execution, ensuring that each launch resonates with consumer insights and brand objectives.
Francesco's strategic vision is complemented by his proficiency in digital marketing, which he has harnessed to drive brand awareness and customer engagement in an increasingly digital landscape. He has spearheaded creative campaign development that not only captivates audiences but also aligns with Pernod Ricard's overarching brand strategy. His entrepreneurial mindset enables him to identify emerging trends and leverage them to enhance brand positioning within the competitive RTD category.
Key projects under Francesco’s leadership include the launch of innovative RTD offerings that cater to diverse consumer preferences, as well as the implementation of digital acceleration initiatives that enhance consumer interaction and brand loyalty. His ability to design and execute comprehensive marketing strategies has been instrumental in reinforcing Pernod Ricard's commitment to quality and innovation, positioning the company for sustained growth in the global beverage market. Through his multifaceted skill set, Francesco continues to drive the evolution of the RTD segment, ensuring that Pernod Ricard not only meets but exceeds consumer expectations.
Global Marketing Director Ready to Drink at Pernod Ricard in February 2022 to Present
Marketing Director Benelux at Pernod Ricard in July 2016 to January 2022
Global Marketing Manager at Pernod Ricard in August 2012 to June 2016
Global Innovation Manager at Johnson&Johnson in July 2010 to July 2012
Senior Brand Manager at Reckitt Benckiser in May 2007 to June 2010
Brand Manager at Reckitt Benckiser in April 2006 to April 2007
Assistant Brand Manager at Reckitt Benckiser in May 2005 to April 2006
Junior Consultant at Ernst & Young in April 2004 to April 2005
Marketing Intern at Colgate Palmolive in June 2003 to April 2004
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Strategy
Digital Marketing
Product Development
Creative Campaign Development
Entrepreneurship
Positioning
Customer Insight
Brand Awareness
Brand Strategy
Marketing Strategy
Management
Brand Equity
Competitive Analysis
Consumer Products
Fast-Moving Consumer Goods (FMCG)
Leadership
P&L Management
Shopper Marketing
FMCG
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Discover more about Pernod RicardWhat is Francesco Ottaviano email address?
Email Francesco Ottaviano at [email protected]. This email is the most updated Francesco Ottaviano email found in 2026.
How to contact Francesco Ottaviano?
To contact Francesco Ottaviano send an email to [email protected].
What company does Francesco Ottaviano work for?
Francesco Ottaviano works for Pernod Ricard
What is Francesco Ottaviano's role at Pernod Ricard?
Francesco Ottaviano is Global Marketing Director Ready to Drink
What is Francesco Ottaviano's Phone Number?
Francesco Ottaviano's phone (**) *** *** 861
What industry does Francesco Ottaviano work in?
Francesco Ottaviano works in the Food And Beverage Services industry.
Francesco Ottaviano Email Addresses
Francesco Ottaviano Phone Numbers
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