Florencia Reed
Vice President - Franchise Communications at Mastercard | Harrison, New York, United States
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Florencia Reed serves as the Vice President of Franchise Communications at Mastercard, where she plays a pivotal role in shaping the company’s global communications strategy and training initiatives. With her extensive experience in project management and relationship management, Florencia excels at translating complex business strategies into actionable communications that resonate with diverse audiences. Her leadership in the Communications, Training, and Finance functions for Franchise is instrumental in addressing key business challenges and driving organizational excellence.
In her current role, Florencia has spearheaded several high-impact projects that enhance internal and external stakeholder engagement. Notably, she has led the development of intranet sites that streamline information sharing and foster collaboration among teams worldwide. Additionally, her creation of a group overview video serves to unify the Franchise's messaging and elevate brand visibility. Florencia's commitment to effective communication is further exemplified through her production of newsletters and articles that keep stakeholders informed and engaged with the latest developments in the payments landscape.
Her analytical skills and expertise in product marketing enable her to craft presentations and dashboards that provide critical insights into performance metrics, empowering teams to make data-driven decisions. Florencia’s proficiency in contract negotiation and product lifecycle management ensures that all initiatives align with Mastercard’s strategic goals, particularly in the dynamic realm of debit cards and payment solutions. With a clear understanding of business strategy and a passion for fostering a culture of continuous learning, Florencia Reed is a key driver of innovation and success within Mastercard’s Franchise division.
Vice President - Franchise Communications at Mastercard in December 2018 to Present
Director - Customer Performance Integrity at Mastercard in July 2013 to November 2018
Business Leader - Cardholder Solutions at Mastercard in August 2010 to July 2013
Product Leader - Cardholder Solutions at Mastercard in January 2006 to September 2010
Market Research Analyst at IBM in May 2003 to January 2006
Marketing Intern at American Express in June 2002 to August 2002
Market Intelligence Analyst at HomePortfolio.com in October 2000 to May 2001
Internet Marketing Analyst & Sales Consultant at EF Education in February 1999 to October 2000
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Segmentation
Product Development
Mobile Payments
Analytics
Strategic Partnerships
Competitive Analysis
Product Marketing
Relationship Management
Credit Cards
Product Lifecycle Management
Cross-functional Team Leadership
Project Management
Business Requirements
Contract Negotiation
Payments
Debit Cards
Strategy
Management
Market Research
Compliance Management
project management
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Discover more about MastercardWhat is Florencia Reed email address?
Email Florencia Reed at [email protected] and [email protected]. This email is the most updated Florencia Reed email found in 2026.
What is Florencia Reed phone number?
Florencia Reed phone number is +18453539496.
How to contact Florencia Reed?
To contact Florencia Reed send an email to [email protected] or [email protected]. If you want to call Florencia Reed try calling on +18453539496. (updated on October 30, 2024)
What is Florencia Reed net worth?
Florencia Reed has an estimated net worth of $750,000 to $999,999
What company does Florencia Reed work for?
Florencia Reed works for Mastercard
What is Florencia Reed's role at Mastercard?
Florencia Reed is Vice President - Franchise Communications
What industry does Florencia Reed work in?
Florencia Reed works in the It Services And It Consulting industry.
Florencia Reed Email Addresses
Florencia Reed Phone Numbers
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