Firelli Pitters

Firelli Pitters is a seasoned aviation consultant and the Managing Director at Unison Consulting, where he spearheads the firm’s Market Research practice. With over 20 years of extensive experience in commercial development, planning, operations, and market research, Firelli has become a trusted advisor to over 60 airports and government clients across North and South America. His expertise is particularly notable in conducting comprehensive market analyses and user surveys, which are critical for enhancing airport operations and passenger experience.

Firelli's leadership extends to his role on the Transportation Research Board's Airport Cooperative Research Program (ACRP) Panel, where he contributes to the development of the Guidebook for Conducting Airport User Surveys. This guidebook provides essential methodologies for airports to gather and analyze user feedback, ensuring that they can make informed decisions that align with passenger needs and operational efficiency.

His portfolio boasts more than 40 successful projects across the U.S., Canada, and South America, with notable clients including Los Angeles World Airports, Miami International Airport, JFK International Airport, Savannah Hilton Head International Airport, and Lambert-St. Louis International Airport. Firelli's strategic insights have been pivotal in shaping airport merchandising and retail strategies, enhancing passenger engagement, and optimizing revenue streams.

With a strong foundation in team building, proposal writing, and business planning, Firelli is adept at fostering collaborative environments that drive innovation and success. His commitment to coaching and mentoring emerging professionals in the field further underscores his dedication to advancing the aviation consulting industry. As he continues to lead Unison Consulting's Market Research practice, Firelli remains at the forefront of transforming airport operations through data-driven strategies and a deep understanding of market dynamics.