Fei Macleod
Web Strategy Consultant at Self-employed | Davis, California, United States
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Fei Macleod is a dynamic Marketing Director at Infinant Health, where she specializes in brand and marketing execution alongside product innovation. With a robust background in data analytics and e-commerce, Fei has successfully collaborated with leading brands such as Gap, Adobe, and Target, honing her expertise in A/B testing, website optimization, and data-driven decision-making. Her strategic approach has consistently led to surpassing sales targets and enhancing online user experiences, making her a key player in the competitive landscape of health and wellness products.
At Infinant Health, Fei is pivotal in driving business growth for the Evivo brand, particularly in the realm of infant probiotics. She has developed innovative marketing strategies that not only resonate with consumers but also align with the company's vision for product excellence. By working closely with Research and Development, Fei ensures that the product roadmap is executed seamlessly, establishing effective go-to-market strategies for new product launches. Her efforts have culminated in record-high monthly sales for Evivo since its launch in 2017, showcasing her ability to translate market insights into tangible results.
Fei's skill set encompasses a wide array of competencies, including e-commerce optimization, user experience (UX) design, search engine optimization (SEO), and branding. Her proficiency in analytics allows her to continuously refine marketing initiatives and enhance customer engagement. With a passion for innovation and a keen eye for market trends, Fei Macleod is not just a marketing leader but a driving force behind the growth and success of Infinant Health's product offerings.
Web Strategy Consultant at Self-employed in August 2024 to Present
Full-time parenting at Career Break in October 2023 to September 2024
Marketing & Web Strategy Director at Infinant Health in June 2022 to September 2023
Associate Marketing Director at Infinant Health in June 2021 to June 2022
Brand Manager, Non-Dairy Emerging Products at Blue Diamond Growers in June 2019 to June 2021
Associate Brand Manager, Almond Breeze at Blue Diamond Growers in June 2017 to June 2019
eCommerce Category Manager, Target.com at Target in September 2012 to January 2015
MBA Candidate, Class of 2012 at University of Michigan Ross School of Business in September 2010 to May 2012
Decision Support Manager, International Sourcing at Gap Inc. in September 2007 to July 2010
Adobe Account Manager, SEO/SEM at Red Bricks Media in October 2005 to September 2007
Senior Consultant at Triage Consulting Group in August 2002 to October 2005
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Customer Experience
Conversion Optimization
Google Analytics
E-commerce Optimization
A/B Testing
User Experience (UX)
Quantitative Research
Qualitative Market Research
Brand Development
Marketing Communications
Budgeting
Messaging
E-Commerce
Search Engine Marketing (SEM)
Data Visualization
P&L Management
Search Engine Optimization (SEO)
Competitive Analysis
Positioning (Marketing)
Go-to-Market Strategy
Market Research
Branding & Identity
Brand Strategy
Marketing Strategy
Merchandising
Retail Category Management
E-commerce
Vendor Management
Business Intelligence
Analytics
Forecasting
Brand Management
SEM
Retail
Product Marketing
Supply Chain Management
Digital Marketing
Strategy
Business Strategy
Management
Data Analysis
PPC
Dashboards
Software Training
Dashboard
Marketing
Cross-functional Team Leadership
Inventory Management
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Discover more about Self-employedWhat is Fei Macleod email address?
Email Fei Macleod at [email protected] and [email protected]. This email is the most updated Fei Macleod email found in 2026.
What is Fei Macleod phone number?
Fei Macleod phone number is +15307566594.
How to contact Fei Macleod?
To contact Fei Macleod send an email to [email protected] or [email protected]. If you want to call Fei Macleod try calling on +15307566594.
What is Fei Macleod net worth?
Fei Macleod has an estimated net worth of $750,000 to $999,999
What company does Fei Macleod work for?
Fei Macleod works for Self-employed
What is Fei Macleod's role at Self-employed?
Fei Macleod is Web Strategy Consultant
What industry does Fei Macleod work in?
Fei Macleod works in the Biotechnology Research industry.
Fei Macleod Email Addresses
Fei Macleod Phone Numbers
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