For the past 10 years I have worked in a fast-paced, direct mail and digital marketing role. From Copywriter to Advertising Manager, and Product Manager to Project Manager, I've done it all! I'm the wearer of many hats including: proofreader, traffic director, whip cracker, report runner, quote queen, idea generator, opinion giver, and more. I enjoy working
For the past 10 years I have worked in a fast-paced, direct mail and digital marketing role. From Copywriter to Advertising Manager, and Product Manager to Project Manager, I've done it all! I'm the wearer of many hats including: proofreader, traffic director, whip cracker, report runner, quote queen, idea generator, opinion giver, and more. I enjoy working with many departments to bring a project together on-budget and on-time.
Through my many work experiences, I've discovered that Marketing is my true passion. I love the idea of digging into a target audience, understanding their wants, needs, and pain points, and developing a campaign that will pique their interest and entice them to act. Just typing it gets me pumped!
I also believe that having fun with the people I work alongside is the key to happiness and success in my career. I have been blessed by so many great friendships that work is more like fun, and fun gets it done!
.. @ Brand development, product line extensions, new business development, merchandising and advertising, copywriting, project management From January 2005 to Present (10 years 10 months) Product Manager @ Perform market research to define industry needs and trends
Work with purchasing department to source new products
Develop and execute marketing plans for new and existing products
Report product sales data and recommend product deletions and expansions From August 2010 to September 2012 (2 years 2 months) Advertising Coordinator @ Wrote and proofread copy for all copy for products, print marketing, websites and emails for two brands
Served on the new product team analyzing product margin, order and sales data
Priced new products for optimal sales and margin points and managed product deletes and adds, clearancing old products to diminish inventory
Completed square inch analysis for up to 10 catalogs annually
Worked directly with advertising manager to manage marketing project production and served as internal communication officer for all marketing projects
RFQ management for all marketing projects
Implemented Auto Price Software for catalog production From October 2009 to August 2010 (11 months) Marketing Manager @ Supervised 3 direct reports
Managed production for all marketing initiatives for two brands
Worked with outside ad agency as well as the internal design team on complete re-branding effort for the Baudville brand
Developed internal project ticketing system to improve workflow in and out of my department From August 2008 to August 2009 (1 year 1 month) New Product Manager @ Worked directly with internal design team to develop and launch holiday product line (65 SKUs)
Led the marketing initiative for all holiday products
Maintained schedules for production of product as well as marketing material schedules
Priced new products for optimal sales and margin points
2007-2008: Special Projects and Brand Launch, Baudville, Inc.
Worked directly with CEO and CFO to launch new brand initiative
Worked internal and freelance designers to design and complete 100+ new SKUs for brand
Interviewed and worked with ad agencies to develop brand look and feel
Led design team in creation of printed marketing materials, website and emails for new brand
Reported on sales and performance data post-launch From April 2008 to August 2008 (5 months)
BA, Creative Writing @ Grand Valley State University From 2000 to 2004 Falon Peters is skilled in: Creative Writing, Technical Writing, Editing, Proofreading, Market Research, Marketing Communications, Direct Marketing, Email Marketing, Product Development, Project Coordination, Advertising, Marketing, Direct Mail, Copywriting, Project Management, Sales, Brand Development, Management, B2B, Marketing Strategy