Erin Obrien
Associate Manager, Digital Partnerships at Sunbrella Fabrics | Raleigh, North Carolina, United States
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As the Associate Manager of Digital Partnerships at Sunbrella Fabrics, Erin O'Brien plays a pivotal role in shaping the brand's digital presence and enhancing its engagement with consumers through strategic influencer collaborations. With a robust background in Fashion Textile Management from North Carolina, Erin leverages her deep understanding of consumer behavior to craft compelling marketing campaigns that resonate with the target audience. Her expertise lies in managing internal influencer programs from inception to completion, where she meticulously develops campaign strategies, selects suitable influencers, and negotiates partnerships that align with Sunbrella's brand values.
Erin's current projects focus on building and nurturing relationships with key influencers in the home décor space, ensuring that Sunbrella's innovative fabric offerings are showcased in a way that captivates and inspires consumers. She leads PR agency-driven influencer initiatives, where her keen eye for detail comes into play as she vets potential influencers, coordinates fabric and product selections, and oversees content reviews to ensure alignment with brand messaging. Her ability to manage multiple projects simultaneously, coupled with her strong communication skills, allows her to effectively collaborate with cross-functional teams and deliver impactful results.
In addition to her influencer management responsibilities, Erin is adept at post-campaign reporting, analyzing performance metrics to refine future strategies and enhance brand visibility. Her proficiency in content strategy, visual merchandising, and event planning further amplifies her contributions to Sunbrella Fabrics, making her an invaluable asset in driving brand awareness and business growth in an increasingly competitive market.
Associate Manager, Digital Partnerships at Sunbrella Fabrics in March 2021 to Present
Influencer & Partner Marketing Specialist at Sunbrella Fabrics in March 2021 to September 2023
Senior Digital Marketing Specialist at Townsquare Interactive in December 2018 to March 2021
Assistant Account Manager at Stark Carpet in September 2017 to January 2019
Social Media Manager/ Sales Associate at Revolver Consignment Boutique in February 2015 to September 2016
Brand Representative at Oakley in April 2015 to September 2015
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Content Strategy
Social Media Marketing
Fashion
Marketing
Time Management
Retail
Customer Service
Leadership
Visual Merchandising
Sales
Social Media
Merchandising
Event Planning
Social Networking
Communication
Microsoft Office
PowerPoint
Adobe Illustrator
Kaledo Print
Microsoft PowerPoint
Facebook
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What is Erin Obrien email address?
Email Erin Obrien at [email protected]. This email is the most updated Erin Obrien email found in 2026.
How to contact Erin Obrien?
To contact Erin Obrien send an email to [email protected].
What company does Erin Obrien work for?
Erin Obrien works for Sunbrella Fabrics
What is Erin Obrien's role at Sunbrella Fabrics ?
Erin Obrien is Associate Manager, Digital Partnerships
What is Erin Obrien's Phone Number?
Erin Obrien's phone (704) ***-*884
What industry does Erin Obrien work in?
Erin Obrien works in the Textile Manufacturing industry.
Erin Obrien Email Addresses
Erin Obrien Phone Numbers
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