Erin Logan
Vice President | Strategy | Retail & CPG at Merkle | Park City, Utah, United States
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As Vice President of Strategy for Retail and Consumer Packaged Goods (CPG) at Merkle, Erin Logan is at the forefront of driving transformative growth for brands in an increasingly competitive landscape. With over 15 years of industry expertise, Erin leverages her extensive training from Amazon and Procter & Gamble to adopt a customer-first approach that is pivotal in launching innovative products and brands. Her strategic vision is complemented by a deep understanding of market dynamics, enabling her to effectively navigate the complexities of product management, brand development, and market planning.
At Merkle, a leader in technology-enabled, data-driven customer experience solutions within the Dentsu agency network, Erin spearheads key projects that harness emerging technologies to enhance brand engagement and optimize P&L results. Her commitment to building high-performing, multi-functional teams is evident in her ability to foster collaboration and drive results through agile methodologies and strategic negotiations. Erin’s expertise in forecasting and business strategy allows her to identify new opportunities for growth, ensuring that her clients remain ahead of the curve in an ever-evolving marketplace.
Erin’s exceptional written communication skills and attention to detail further elevate her team's performance, ensuring that every initiative is executed with precision and clarity. By raising the bar in brand marketing and presentation skills, Erin not only delivers impactful strategies but also cultivates a culture of excellence within her team. Her passion for solving new-to-the-world challenges positions her as a thought leader in the retail and CPG sectors, making her an invaluable asset to Merkle and its clients.
Vice President | Strategy | Retail & CPG at Merkle in January 2023 to Present
Director | General Manager | New Verticals at Chewy in January 2021 to January 2023
Senior Manager | Product Management | Grocery Customer Acquisition & Growth at Amazon in January 2020 to January 2021
President | Pacific Northwest at University of Kentucky Alumni Association in January 2015 to January 2021
Senior Manager | Category Lead | Amazon Physical Stores at Amazon in January 2018 to January 2020
Head of Vendor Management | P&L Owner | Amazon Books at Amazon in January 2016 to January 2018
Head of Marketing | Digital Marketing & Traffic | Amazon.ca Electronics at Amazon in January 2015 to January 2016
Brand Manager | Iams Pet Food | $1B Brand at Procter & Gamble in January 2011 to January 2015
Senior Financial Analyst | Tide Laundry | $3B Brand at Procter & Gamble in January 2007 to January 2011
Summer Associate at McDonald Hopkins LLC in January 2007 to January 2007
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Artificial Intelligence (AI)
Go-to-Market Strategy
Innovation
Strategy
Cross-functional Team Leadership
Product Management
P&L Management
Brand Management
Marketing
Program Management
Management
Business Development
Strategic Vision
Agile Methodologies
Customer Insight
Competitive Analysis
Consumer Products
Marketing Strategy
Product Development
Forecasting
Market Planning
Business Planning
Brand Development
FMCG
Leadership
Organizational Development
Creative Solutions
Organizational Effectiveness
Strategic Initiatives
Team Leadership
Analytical Skills
Communication
Strategic Thinking
Brand Marketing
Media Strategy
Advertising
Food & Beverage
E-commerce
Team Management
General Management
Product Marketing
Written Communication
Presentation Skills
Customer Acquisition
Brand Awareness
Business Analysis
Fast-Moving Consumer Goods (FMCG)
Digital Marketing
Brand Equity
Strategic Negotiations
Organizational Leadership
Strategic Planning
Business Strategy
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Discover more about MerkleWhat is Erin Logan email address?
Email Erin Logan at [email protected] and [email protected]. This email is the most updated Erin Logan email found in 2026.
What is Erin Logan phone number?
Erin Logan phone number is +15304004221.
How to contact Erin Logan?
To contact Erin Logan send an email to [email protected] or [email protected]. If you want to call Erin Logan try calling on +15304004221. (updated on October 30, 2024)
What company does Erin Logan work for?
Erin Logan works for Merkle
What is Erin Logan's role at Merkle?
Erin Logan is Vice President | Strategy | Retail & CPG
Erin Logan Email Addresses
Erin Logan Phone Numbers
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