Erika Shields
Director Partnership Operations at Playfly Sports | New York, New York, United States
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As the Director of Partnership Operations at Playfly Sports, Erika Shields plays a pivotal role in bridging the gap between innovative sports marketing solutions and the passionate fanbase that drives the industry. With a rich background in sports product management, Erika leverages her expertise to enhance the partnership experience for brands seeking to engage with audiences across MLB, NBA, and NHL platforms. Her current focus includes spearheading key projects that integrate live game coverage and content distribution, ensuring that both television and digital media sponsorships are seamlessly executed.
Erika’s passion for sports is deeply rooted in her upbringing, where the spirit of fandom was instilled from an early age—evident in her playful reference to wrapping babies in Terrible Towels. This personal connection fuels her commitment to creating exceptional software products that serve as a one-stop shop for brands looking to maximize their visibility and engagement through sports sponsorships. Her proficiency in cross-functional team leadership allows her to effectively manage diverse groups, driving collaboration and innovation in a fast-paced environment.
In her role, Erika employs a variety of skills, including user experience research and usability testing, to ensure that the products developed meet the needs of both partners and fans. Her ability to conduct trend analysis and competitive assessments enables her to identify emerging opportunities within the sports marketing landscape, while her dedication to people development fosters a culture of growth and excellence within her team. Through her strategic vision and operational expertise, Erika Shields is not only enhancing partnership operations at Playfly Sports but also contributing to the evolution of sports marketing in an increasingly digital world.
Director Partnership Operations at Playfly Sports in March 2021 to Present
Senior Product Manager at Home Team Sports in April 2019 to February 2021
Principal at EDS Consulting in October 2017 to April 2019
Senior Director Product Development/Global Sourcing & Supply Chain at ANN INC. (parent company of Ann Taylor, LOFT & Lou & Grey) in January 1997 to October 2015
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Product Management
Project Management
Cross-functional Team Leadership
Product Road Mapping
User Experience Research
User Stories
Feature Prioritization
Usability Testing
Wireframing
Team Management
People Development
Trend Analysis
Competitive Analysis
Comparative Market Analysis
Persona Creation
User Experience Design
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Discover more about Playfly SportsWhat is Erika Shields email address?
Email Erika Shields at [email protected] and [email protected]. This email is the most updated Erika Shields email found in 2026.
What is Erika Shields phone number?
Erika Shields phone number is +19172074247 and +12129892532.
How to contact Erika Shields?
To contact Erika Shields send an email to [email protected] or [email protected]. If you want to call Erika Shields try calling on +19172074247 and +12129892532. (updated on October 30, 2024)
What company does Erika Shields work for?
Erika Shields works for Playfly Sports
What is Erika Shields's role at Playfly Sports?
Erika Shields is Director Partnership Operations
What industry does Erika Shields work in?
Erika Shields works in the Advertising Services industry.
Erika Shields Email Addresses
Erika Shields Phone Numbers
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