Erik Herman
Vice President of Marketing at AllGuard | Dexter, Michigan, United States
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Erik Herman serves as the Director of Digital Marketing at RealTruck, where he spearheads transformative initiatives that bridge the gap between traditional manufacturing and direct-to-consumer (D2C) marketing. With a keen focus on omni-channel strategies, Erik has been instrumental in launching and scaling RealTruck's D2C website, which has significantly enhanced the brand's online presence and customer engagement. His expertise in eCommerce marketplace expansion is evident through the successful launch of Amazon Advertising as a vendor channel, allowing RealTruck to tap into a vast customer base and drive sales growth.
In addition to his work on eCommerce platforms, Erik has implemented centralized B2B email marketing systems utilizing Salesforce, streamlining communication and enhancing lead generation efforts. His strategic approach to Product Information Management (PIM) ensures that product data is accurate and accessible, which is crucial for maintaining brand integrity across multiple sales channels. Erik has also played a pivotal role in launching Walmart Connect, further diversifying RealTruck's marketplace presence and reinforcing its commitment to brand building.
A data-driven leader, Erik excels in market planning and forecasting, leveraging analytics to inform decision-making and optimize marketing campaigns. His skills in outsourcing management and online marketing have fostered a collaborative team environment, where open communication and strong team bonds are paramount. Erik's multifaceted expertise not only drives RealTruck's digital marketing success but also positions the company as a formidable player in the automotive aftermarket industry.
Vice President of Marketing at AllGuard in November 2024 to Present
Director of Digital Marketing at RealTruck in April 2017 to November 2024
Digital Marketing Consultant at Self-employed in August 2014 to March 2017
Senior Manager, Online Marketing at Veriato in March 2003 to July 2014
Sales Manager at Treasure Coast Honda Kawasaki in January 2000 to March 2001
Inventory Manager at Diehl Auto Parts in September 1998 to January 2000
Assistant Resort Manager at Chimney Corners Resort in June 1989 to September 1998
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Strategic Communications
Media Strategy
Market Share
Outsourcing Management
Outsourcing
Negotiation
Intercultural Skills
Online Presence
Skilled Multi-tasker
Relationship Building
Marketing Budget Management
Key Performance Indicators
Astute
Executive Visibility
Business Planning
Digital Marketing Media
Strategic Marketing Management
Analytical Skills
Oral Communication
Advertising Management
Merchandising
Product Requirements
Growth Initiatives
Business Insights
Business Case Preparation
Business Case Development
Market Sizing
Strategic Initiatives
Sales Presentations
Problem Solving
Market Planning
Forecasting
Direct Sales
Business Initiatives
Team Management
External Agencies
Content Strategy
Branding
Go-to-Market Strategy
Digital Channels
Online Lead Generation
Copywriting
Paid Search Strategy
Social Media
Programmatic Media Buying
Salesforce.com
Search Advertising
Sales and Marketing
Multi-Channel Marketing
Revenue Generation
Lead Generation
Outlook
Writing
Microsoft Office
Online Marketing
Account Management
Excel
PowerPoint
Word
Marketing Communications
Microsoft Word
Microsoft Excel
Social Networking
SEO
Web Design
Eloqua
Email Marketing
Marketing
Marketing Strategy
Social Media Marketing
Analysis
WordPress
SEM
Google Adwords
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Digital Marketing
Pay Per Click (PPC)
Google Analytics
Web Analytics
Digital Marketing Experience
Marketing Automation
Content Marketing
Digital Strategy
Online Advertising
Advertising
E-commerce
Facebook
Marketing Analytics
Display Advertising
Sales Growth
Customer Acquisition
Business-to-Business (B2B)
Brand Awareness
Demand Generation
Marketing Operations
Team Building
Amazon Marketing Services (AMS)
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What is Erik Herman email address?
Email Erik Herman at [email protected] and [email protected]. This email is the most updated Erik Herman email found in 2026.
What is Erik Herman phone number?
Erik Herman phone number is +18105776725 and +17344175423.
How to contact Erik Herman?
To contact Erik Herman send an email to [email protected] or [email protected]. If you want to call Erik Herman try calling on +18105776725 and +17344175423.
What company does Erik Herman work for?
Erik Herman works for AllGuard
What is Erik Herman's role at AllGuard?
Erik Herman is Vice President of Marketing
What industry does Erik Herman work in?
Erik Herman works in the Retail industry.
Erik Herman Email Addresses
Erik Herman Phone Numbers
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