Ericka Mba
Vice President - Marketing at Waterstone Mortgage Corporation | Pewaukee, Wisconsin, United States
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Ericka Mba serves as the Vice President of Marketing at Waterstone Mortgage Corporation, where she leverages her extensive expertise in sales and marketing to drive strategic initiatives that enhance customer engagement and optimize sales processes. With an MBA from the University of Wisconsin - Whitewater and her designation as an Accredited Mortgage Professional (AMP), Ericka is well-equipped to navigate the complexities of the mortgage industry. Her role encompasses a diverse range of responsibilities, including the management of customer relationship management (CRM) systems, which are crucial for maintaining strong client relationships and streamlining communication.
Ericka is instrumental in developing and executing lead management systems and processes that not only capture potential clients but also nurture them through the sales funnel. Her proficiency in online marketing and SEO ensures that Waterstone Mortgage maintains a robust online presence, effectively reaching target audiences through strategic web marketing initiatives. Additionally, her skills in public relations and media management have positioned the company as a thought leader in the mortgage sector, enhancing brand visibility and credibility.
One of her key projects includes the implementation of a comprehensive content management strategy that aligns with the company's goals, ensuring that all communications—whether through newsletters, social media, or event planning—are cohesive and impactful. Ericka's strategic planning abilities and competitive analysis skills allow her to stay ahead of industry trends, ensuring that Waterstone Mortgage remains competitive in a rapidly evolving market. Through her leadership, Ericka continues to drive innovation and excellence in marketing, making significant contributions to the company's growth and success.
Vice President - Marketing at Waterstone Mortgage Corporation in January 2018 to Present
Vice President - Sales Optimization at Waterstone Mortgage Corporation in September 2022 to Present
Board Member - Past President at Habitat for Humanity of Waukesha County in July 2018 to July 2021
President - Board of Directors at Habitat for Humanity of Waukesha County in June 2016 to June 2018
Marketing Manager at Waterstone Mortgage Corporation in September 2015 to December 2017
Board of Directors - Member at Large at Habitat for Humanity of Waukesha County in November 2011 to June 2016
Senior Marketing Coordinator at Inlanta Mortgage in May 2010 to September 2015
Ammunition Specialist at US Army in November 2007 to December 2009
Marketing Associate at First National Bank & Trust in August 1999 to August 2004
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Online Marketing
Social Media Marketing
Marketing
Public Relations
SEO
Advertising
Blogging
Web Analytics
Newsletters
Facebook
Social Media
SEM
Email Marketing
Direct Marketing
Press Releases
Event Planning
Strategy
Web Design
Leadership
Brand Management
Media Relations
Strategic Planning
Corporate Websites
Web Marketing
Lead Generation
Copywriting
Website Development
Marketing Research
Competitive Analysis
Social Networking
Blog Marketing
Online Advertising
Digital Media
Marketing Communications
Fundraising
B2B Marketing
Product Launch
SEO copywriting
Webmaster Services
Web Content Management
Management
Non-profit Administration
SPSS
CRM Integration
CRM databases
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Discover more about Waterstone Mortgage CorporationWhat is Ericka Mba email address?
Email Ericka Mba at [email protected] and [email protected]. This email is the most updated Ericka Mba email found in 2026.
What is Ericka Mba phone number?
Ericka Mba phone number is +15186516662 and +12408991080.
How to contact Ericka Mba?
To contact Ericka Mba send an email to [email protected] or [email protected]. If you want to call Ericka Mba try calling on +15186516662 and +12408991080. (updated on October 30, 2024)
What is Ericka Mba net worth?
Ericka Mba has an estimated net worth of $75,000 to $99,999
What company does Ericka Mba work for?
Ericka Mba works for Waterstone Mortgage Corporation
What is Ericka Mba's role at Waterstone Mortgage Corporation?
Ericka Mba is Vice President - Marketing
What industry does Ericka Mba work in?
Ericka Mba works in the Financial Services industry.
Ericka Mba Email Addresses
Ericka Mba Phone Numbers
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