Erica Rosenthal
Director of Research at USC Annenberg Norman Lear Center | Los Angeles Metropolitan Area
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As the Director of Research at the USC Annenberg Norman Lear Center, Erica Rosenthal plays a pivotal role in advancing the understanding of how media narratives shape societal perceptions and influence policy change. With a robust annual portfolio of $2 million dedicated to specialized research, Erica leads a dynamic team focused on examining the intricate interplay between entertainment, media, and their social, political, and cultural ramifications. Her expertise in media research and program evaluation allows her to design and implement comprehensive studies that assess the impact of various narratives on public attitudes and behaviors.
Erica's current projects delve into critical issues such as representation in media, the portrayal of marginalized communities, and the role of storytelling in fostering social justice. By employing quantitative research methods and advanced data analytics, she uncovers insights that not only highlight the power of narratives but also provide actionable recommendations for content creators and policymakers. Her commitment to understanding the "how" and "why" behind media's influence is evident in her work, which seeks to challenge stereotypes and promote inclusive storytelling.
In addition to her research initiatives, Erica is adept at grant writing and survey design, skills that enhance the center's ability to secure funding and engage with diverse stakeholders. Through her leadership, the Norman Lear Center continues to be at the forefront of exploring the transformative potential of media narratives, reinforcing the belief that stories matter in the quest for meaningful change.
Director of Research at USC Annenberg Norman Lear Center in June 2019 to Present
Senior Research Associate, Hollywood, Health & Society at USC Annenberg Norman Lear Center in April 2016 to June 2019
Research Specialist, Hollywood, Health & Society at USC Annenberg Norman Lear Center in November 2011 to April 2016
Evaluation Consultant at Freelance in January 2008 to October 2011
Research Associate, School of Behavioral and Organizational Sciences at Claremont Graduate University in November 2006 to July 2010
Public Interest Policy Graduate Student Fellow at American Psychological Association in May 2006 to August 2006
Graduate Teaching Associate, Advanced Statistical Methods at Claremont Graduate University in August 2005 to May 2006
Applied Research and Methods Intern at U.S. Government Accountability Office (GAO) in May 2005 to August 2005
Senior Research Coordinator at Inflexxion in August 2001 to June 2004
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Narrative Change
Social Impact
Media Research
Measurement, Evaluation & Learning
Program Evaluation
Quantitative Research
Research Design
Quantitative Analytics
Research
Grant Writing
Survey Design
Data Analysis
Literature Reviews
Statistics
Report Writing
Editing
Program Management
Nonprofit Organizations
Writing
Social Sciences
Project Management
Political Communication
Psychology
Strategic Planning
Public Policy
SPSS
Communication
Qualitative Research
Public Speaking
Fundraising
Social Impact Measurement
Survey Research
Qualitative & Quantitative Research Methodologies
Multivariate Statistics
Applied Research
Science Communication
Health Communication
Media & Entertainment
Entertainment Education
Media Literacy
Social Psychology
Social Change
Social Impact Assessment
Impact Evaluation
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What is Erica Rosenthal email address?
Email Erica Rosenthal at [email protected]. This email is the most updated Erica Rosenthal email found in 2026.
How to contact Erica Rosenthal?
To contact Erica Rosenthal send an email to [email protected].
What company does Erica Rosenthal work for?
Erica Rosenthal works for USC Annenberg Norman Lear Center
What is Erica Rosenthal's role at USC Annenberg Norman Lear Center?
Erica Rosenthal is Director of Research
What is Erica Rosenthal's Phone Number?
Erica Rosenthal's phone (**) *** *** 210
What industry does Erica Rosenthal work in?
Erica Rosenthal works in the Research Services industry.
Erica Rosenthal Email Addresses
Erica Rosenthal Phone Numbers
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