Erica Cassano

Senior Photo Producer at Apple | Los Angeles, California, United States

About Erica Cassano

Erica Cassano is a dynamic Senior Photo Producer at Apple, where she leverages over 20 years of extensive experience in production across photography, illustration, CGI, and creative management. In her current role, Erica is the driving force behind the visual storytelling of the iPhone, overseeing a diverse array of projects that include everything from high-impact marketing campaigns to innovative how-to video tutorials on shooting with the device. Her unique approach to production emphasizes a fresh perspective for each project, allowing her to tailor strategies that maximize budgets, streamline timelines, and enhance overall deliverables.

Erica's expertise in full production and creative project management enables her to navigate complex global productions with ease, fostering collaboration across cross-functional teams. Her exceptional organizational skills and professional communication ensure that every stakeholder is aligned, while her strong background in digital marketing and integrated marketing strategies allows her to create compelling narratives that resonate with audiences.

One of Erica's key projects involved the development of a new production methodology that not only optimized resources but also elevated the quality of visual content produced for Apple’s marketing initiatives. By integrating her skills in budget management and image manipulation, she has successfully driven projects that showcase the capabilities of the iPhone, reinforcing its position as a leader in mobile photography. With a passion for creativity and a commitment to excellence, Erica continues to push the boundaries of visual production at Apple, making her a vital asset to the team and the industry at large.

Erica Cassano Work