Eric Wal
Senior Vice President of Sales and Marketing (Chief Commercial Officer - CCO) at Massimo Zanetti Beverage USA | Norfolk, Virginia, United States
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Eric Wal serves as the Senior Vice President of Sales and Marketing at Massimo Zanetti Beverage USA, where he leverages his extensive expertise to drive the commercial success of a diverse portfolio of iconic brands. With a robust background in marketing and sales management, Eric is adept at developing innovative strategies that not only enhance brand visibility but also foster consumer loyalty. His leadership is pivotal in orchestrating comprehensive demand generation strategies that align with the company's overarching goals of maximizing sales and profitability while ensuring exceptional customer satisfaction.
At Massimo Zanetti, Eric spearheads key projects focused on new product development and category reinvention initiatives, utilizing his skills in shopper marketing to identify emerging trends and consumer preferences. His strategic vision is complemented by his proficiency in financial analysis and P&L management, enabling him to make data-driven decisions that optimize resource allocation and drive sustainable growth. Eric’s commitment to cross-functional team leadership ensures that all departments work collaboratively towards common objectives, enhancing the effectiveness of 360 campaigns and creative marketing communications.
Under Eric’s guidance, Massimo Zanetti has successfully launched several new products that resonate with consumers, reinforcing the company’s reputation for quality and innovation in the beverage industry. His ability to craft compelling narratives around established and emerging brands has positioned Massimo Zanetti as a leader in the market, making him a key player in shaping the future of the company and the industry at large.
Senior Vice President of Sales and Marketing (Chief Commercial Officer - CCO) at Massimo Zanetti Beverage USA in January 2019 to Present
VP of Marketing and Innovation (Chief Marketing Officer - CMO) at Snyder's-Lance, Inc. in April 2013 to December 2018
Senior Director Global Marketing at Johnson & Johnson in February 2011 to March 2013
Brand Management Team Director - Premium Chocolate (Dove® Brand) at Mars in July 2007 to January 2011
Marketing Director - Innovation and New Products at Mars in April 2005 to June 2007
Senior Brand Manager - M&M’S® Brand at Mars in September 2002 to March 2005
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Contract Negotiation
Joint Ventures
Food Service
Private Label
Account Management
Retail Media
Public Relations
Investor Relations
Board of Directors
Product Safety
U.S. Food and Drug Administration (FDA)
Research and Development (R&D)
Focus Groups
Product Ideation
Ethnography
Consumer Research
E-Commerce
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Product Design
Developing New Markets
Emerging Markets
In-Store Marketing
Online Marketing
Influencer Marketing
Managing Agency Relationships
Digital Media
Digital Marketing
Social Media
Traditional Media
Agency Relationship Management
Customer Acquisition
Customer Retention
Sales Operations
Online Advertising
Business Strategy
Consumer Behavior
Branding & Identity
Media Strategy
Social Media Marketing
Marketing Budget Management
Business Development
Market Research
Creative Development
Brand Awareness
Financial Analysis
Marketing Strategy
Category Management
Sales Management
Product Management
Product Development
Shopper Marketing
Consumer Insights
Shopper Insights
Marketing Communications
Syndicated Data Analysis
New Product Ideation
Product Launches
Consumer Products
Food Industry
Advertising Development and Evaluation
Full P&L Responsibility
International Marketing
Talent Acquisition
Talent Management
Media Planning
Creative Campaign Development
Integrated Marketing
Advertising Management
360 Campaigns
Retail Marketing
Pricing Strategy
Trade Promotions
Consumer Promotions
Key Account Development
Creative Strategy
Presentation Development
National Sales Training
Packaging
Customer Insight
Marketing
Product Launch
P&L Management
Advertising
Management
Brand Management
Cross-functional Team Leadership
Data Analysis
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Discover more about Massimo Zanetti Beverage USAWhat is Eric Wal email address?
Email Eric Wal at [email protected] and [email protected]. This email is the most updated Eric Wal email found in 2026.
What is Eric Wal phone number?
Eric Wal phone number is +19087981061 and +17572157448.
How to contact Eric Wal?
To contact Eric Wal send an email to [email protected] or [email protected]. If you want to call Eric Wal try calling on +19087981061 and +17572157448. (updated on November 04, 2024)
What is Eric Wal net worth?
Eric Wal has an estimated net worth of $750,000 to $999,999
What company does Eric Wal work for?
Eric Wal works for Massimo Zanetti Beverage USA
What is Eric Wal's role at Massimo Zanetti Beverage USA?
Eric Wal is Senior Vice President of Sales and Marketing (Chief Commercial Officer - CCO)
What industry does Eric Wal work in?
Eric Wal works in the Food And Beverage Services industry.
Eric Wal Email Addresses
Eric Wal Phone Numbers
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