Eric Tomasi's Email Addresses & Phone Numbers

📖 Summary

I was fortunate enough to be provided with opportunities early on in my career that taught me about what motivates me the most. Just four weeks after starting a marketing internship at Destination XL Group, I was required to give a presentation to the CEO and senior management team. Four weeks in to my first corporate experience and I had to begin the process of taking over my supervisor’s role of Email Marketing Coordinator as he was leaving the company. While there was a steep learning curve, this opportunity allowed me to discover that I was incredibly motivated by making meaningful decisions and finding different ways to accomplish tasks. I was put into a position in which I had to find the best ways to handle my responsibilities and learn about the unique needs of a business. This passion for learning and desire to improve is reflected in some of the accomplishments I have achieved as an Email Marketing Coordinator over the past year and a half. For instance, I was able to identify a new market of customers for email segmentation that increased revenue by over $25,000 in one day. I also built all new segments to target via email from the ground up and created a behavior based email marketing strategy by using a self-created algorithm to identify the brand that a customer engages with the most. My role at DXL requires a high attention to detail as I oversee the deployment, deliverability, analytics, and strategy for email marketing. I have also completed projects for affiliate advertising and work closely with paid search marketing. I provide analysis and take part in strategic discussions to drive revenue through the paid search channel as well.Email Marketing Coordinator @ ACCOMPLISHMENTS: -Identified and implemented a new target segment that demonstrated a 30% increase in revenue (~$25,000) in one day. -Played a key role in creating a behavior based email marketing strategy through analysis and leading our team’s discussions to reduce opt outs -Created segments that target customers who purchase certain sizes which increased revenue for our home and living division by over 100% -Built triggered email programs that automatically test subject lines from the ground up -Provided recommendations for enhancing how the company targets inactive customers, platinum customers, and altered reactivation program to enhance efficiency and reduce costs -Changed internal processes of all aspects of my job to increase efficiency, save time, and reduce costs. (Created new reporting systems, automated spreadsheets, eliminated wasteful activities) ROLE: -Coordinate deployment of email campaigns across 6 business divisions. Over 500 million emails are sent per year -Optimize proper segmentation through analysis and testing -Maintain reporting on key metrics for management team -Analyze data to provide future recommendations -Create monthly revenue projections that are presented to CEO and executive team -Work closely with merchandise teams, copywriters, design teams, and CRM teams to implement new programs and ensure the health and growth of our email marketing channel From July 2014 to Present (1 year 4 months) Greater Boston AreaMarketing Intern @ From June 2014 to July 2014 (2 months) Greater Boston AreaAssociate @ From April 2013 to August 2013 (5 months) Marketing @ Bryant University From 2013 to 2015 Business Management and Economics @ University of Connecticut From 2011 to 2013 Eric Tomasi is skilled in: Microsoft Excel, Email Marketing, Responsys Interact, Analysis, Microsoft Word, PowerPoint, SPSS, Paid Search Strategy, Affiliate Marketing