Eric Robertson
Senior Director | Marketing & Data Sciences at GfK | West Hartford, Connecticut, United States
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Eric Robertson serves as a Senior Director in Marketing & Data Sciences at GfK, where he plays a pivotal role in shaping the future of Shopper Analytics within the Consumer Packaged Goods (CPG) sector. With a robust foundation in data engineering and advanced analytical techniques, Eric specializes in leveraging transaction-level data to derive actionable insights that drive strategic decision-making for clients. His expertise encompasses a wide range of methodologies, including ANCOVA, segmentation, and MaxDiff analysis, which he employs to uncover nuanced consumer behavior patterns and optimize marketing strategies.
At GfK, Eric leads a talented team in designing and executing custom analytics projects, utilizing both cloud-based and local point-of-sale (POS) and panel data. One of his key initiatives includes the development of a comprehensive A/B testing framework that enables clients to rigorously evaluate the impact of various marketing campaigns. This innovative approach not only enhances the precision of data-driven recommendations but also empowers clients to allocate resources more effectively and maximize return on investment.
Eric's collaborative spirit and keen eye for detail ensure that projects are completed on time and to the highest standards of excellence. His ability to translate complex data into clear, actionable insights makes him a trusted advisor to stakeholders across the organization. As he continues to push the boundaries of Shopper Analytics, Eric remains committed to fostering a culture of data-driven decision-making, ultimately helping clients navigate the ever-evolving landscape of consumer preferences and market dynamics.
Senior Director | Marketing & Data Sciences at GfK in July 2021 to Present
Director Insights Delivery at Travelers in April 2025 to Present
Senior Manager Insights Delivery at Travelers in October 2023 to April 2025
Director | Marketing & Data Sciences at GfK in July 2015 to July 2021
Senior Research Manager | Marketing & Data Sciences at GfK in December 2012 to July 2015
Project Director | Shopper and Retail Strategy at GfK in November 2010 to December 2012
Senior Research Analyst at Knowledge Networks in July 2009 to November 2010
Research Analyst at Knowledge Networks in February 2009 to July 2009
Marketing Technology Assistant at Ropes and Gray in July 2008 to November 2008
Public Relations Intern at Staples Inc. in January 2007 to January 2007
Real-estate Assistant at Levy & Droney P.C. in June 2005 to August 2006
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Data Transformation
POS Data Analysis
A/B Testing
Snowflake Cloud
Data Engineering
Data Integration
Panel Data Analysis
ANCOVA
Segmentation
MaxDiff
SQL
R (Programming Language)
R
SAS (Programming Language)
SAS
SPSS
Coupons
Presentations
Marketing Research
Survey Research
Customer Insight
Consumer Behaviour
Focus Groups
Data Analysis
Research
Consumer Behavior
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Discover more about GfKWhat is Eric Robertson email address?
Email Eric Robertson at [email protected] and [email protected]. This email is the most updated Eric Robertson email found in 2026.
What is Eric Robertson phone number?
Eric Robertson phone number is +12122405632.
How to contact Eric Robertson?
To contact Eric Robertson send an email to [email protected] or [email protected]. If you want to call Eric Robertson try calling on +12122405632. (updated on October 31, 2024)
What company does Eric Robertson work for?
Eric Robertson works for GfK
What is Eric Robertson's role at GfK?
Eric Robertson is Senior Director | Marketing & Data Sciences
What industry does Eric Robertson work in?
Eric Robertson works in the Insurance industry.
Eric Robertson Email Addresses
Eric Robertson Phone Numbers
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