Visit my website at www.ericpescatore.com. I'm passionate about transformative ideas that make products and consumer experiences better ... especially at the intersection of analytics and marketing. I have more than 3 years of results in developing marketing campaigns through data driven solutions. Strong in leveraging business analytics and marketing analytics to drive operational excellence. In short, I’m able to quickly assess analytical performance across core marketing functions and introduce cutting edge practices to deliver record levels of marketing efficiency.

Business Analytics Manager @ From December 2014 to Present (1 year 1 month) CRM Analyst @ From December 2014 to December 2015 (1 year 1 month) Marketing Specialist @ • Analyze sales trends of marketing campaigns to increase sales effectiveness. • Develop targeted marketing campaigns to increase prospective consumer interest. • Manage budget, logistics and ROI of 26 annual trade shows. • Plan and execute marketing campaigns for new product launches. • Manage the tracking, measurement and reporting of campaign results. • Identify business trends and recommend data-driven responses. From March 2013 to November 2014 (1 year 9 months) Marketing Associate @ • Analyzed market trends and competitor product launches. • Examined inefficiencies in sales and marketing trends; recommended solutions. • Designed analytical model to determine distributor pricing structure. • Coordinated logistics, vendor negotiation and budget for trade shows. • Wrote copy for marketing campaigns. From November 2011 to March 2013 (1 year 5 months) Tour Coordinator @ • Coordinated 90-minute tour experience for 16 daily tours of 70 fans per tour. • Managed a team of 12 individuals for the 500+ fans that received tours daily • Spoke to over 100 fan audiences while giving 90-minute tour. From May 2010 to August 2010 (4 months)

Bachelor of Arts (B.A.), Communications @ Michigan State University From 2007 to 2011