Results-oriented executive with over 15 years of experience in diverse media and consumer businesses and on-the-ground retail expansion experience in China. Professional history includes line management responsibility in startup and early-stage operations, as well as top corporate executive advisory work. Superior skills in strategic planning, deal structuring and business valuation; expertise in intellectual property issues; experienced in process design and organizational growth and evolution. Specialties: • Strategic Planning • Strategic Development • Business Planning • Business Development • Operational Management • Organizational Development • Organizational Design • Process Design • Deal Structuring • Negotiation • Business Valuation • Intellectual Property Evaluation • China Retail Expansion • M&A • Finance

Chief Financial Officer, Treasurer & Secretary @ Helix Education is redefining what it means to deliver a higher level of student support from the time a prospect inquires about a program, throughout the admissions and learning process. It solution set includes data-driven digital and direct marketing offerings; enrollment, retention and coaching services; and the Helix LMS competency-based online learning platform. The company was formed from the integration of higher education marketing leader Datamark with the educational technology assets of Altius Education, with me serving as inaugural CFO, as well as Board Secretary and Treasurer. Responsibilities include oversight of finance, accounting, human resources, real estate, and legal, with the following significant accomplishments: • Managed the financial and legal integration of the purchased Altius business. • Oversaw the legal and financial relaunch of the company as Helix Education. • Championed and implemented new budgeting/forecast system to provide more scalable business finance support. • Rebuilt and reoriented human resources function to increase timeliness and efficiency of business support. Keywords: Chief Financial Officer, Treasurer, Secretary, finance, accounting, human resources, facilities, legal, higher education, technology, data-driven marketing, student retention, student enrollment, learning management system, restructure, relaunch From February 2014 to Present (1 year 9 months) Salt Lake City / Greater Denver AreaChief Financial Officer @ From October 2013 to February 2014 (5 months) Salt Lake CityChief Financial Officer @ Oversaw finance, accounting, human resources, real estate, and legal. Recruited new talent and stabilized accounting team in challenging circumstances. Restructured budgeting and financial close processes to increase accountability and transparency for operating executives. Raised $6 mil Series C Preferred Equity round from venture capital and angel investors. Reduced annualized company operating costs by $5 mil; oversaw orderly Reduction in Force. Managed financial audit close. Oversaw asset sale of technology assets, support infrastructure & OPM business of Company to Datamark. From February 2013 to October 2013 (9 months) San Francisco Bay AreaSVP, Global Development @ Lay strategic and operational blueprint for international expansion of Disney English Center business beyond China into new markets (including Brazil, Japan, South Korea). Drafted initial strategic plan for entry into the US institutional education market. As part of special project under the joint oversight of the President of Disney Consumer Products and the Executive Vice President of Corporate Strategy and New Business Development, developed business plan and oversaw development of prototype for Disney Playmation, next-generation consumer goods business leveraging Internet of Things technology and immersive multimedia storytelling content. DCP continued to develop the business after my departure and is launching it in fall 2015. Keywords: SVP, Senior Vice President, global development, business development, strategic planning, publishing, for-profit education, English Language Learning, next-generation consumer goods, internet of things, immersive storytelling, multimedia storytelling From September 2010 to February 2013 (2 years 6 months) Glendale, CASVP, Operational Services & Site Development, Disney English @ Responsible for strategy and execution of Disney English's location-based expansion plans, management of finance and information technology, and oversight of shared services functions including legal and central sourcing / logistics. During my expatriate assignment, we grew Disney English from an idea on paper into 17 centers in Shanghai and Beijing, with approximately 600 employees serving 9,000 enrolled students and a master plan with projected annual growth of >200% through 2015. Built site development function from the development of architectural plan to a 8-person team following standardized processes to source, evaluate, sign and fit out locations in 7 cities. Built finance function from a business planning function into an 11-person team with specialized financial planning & analysis, operational finance, accounting, and sourcing/logistics functions. Built IT function from a skunkworks operation charged with launching a prototype content platform and operating systems into a 7-person service organization with systems designed to support and scale with the multi-site business model. Keywords: SVP, Senior Vice President, COO, Chief Operations Officer, international, China, Shanghai, business planning, strategic planning, tactical planning, execution, implementation, public, start-up, employee development, team building, FP&A, financial planning and analysis, P&L, profit and loss, financial reporting, project management, risk management, internal control, information systems, metrics, analytics, forecasting, KPI, key performance indicators, organizational design, process design, IT, information technology, CRM, customer relationship management, technology operations, location development, lease negotiation, media, publishing, intellectual property, for-profit education, English language learning From January 2008 to September 2010 (2 years 9 months) Shanghai, ChinaSVP, English Language Learning @ Recruited by Chairman of Disney Consumer Products and President of Disney Publishing Worldwide to create the business plan for Disney English and initiate the launch of the service business in China. Secured corporate funding for the plan in April 2007 and located a general manager to lead the business. Acted as interim GM through June 2007. Developed initial product positioning and brand strategy for Disney English. Recruited academic board, lead creation of curriculum development standards, and defined lesson format to integrate cutting-edge educational technologies and standardize delivery while building in deep Disney brand heritage. Renegotiated deals with major content licensees to ensure non-interference with the new business and negotiated regulatory framework for business with Shanghai government. Keywords: SVP, Senior Vice President, CA, California, Los Angeles, international, China, Shanghai, business planning, strategic planning, tactical planning, execution, implementation, public, start-up, team leadership, brand planning, brand vision, product vision, product planning, strategic partnerships, government relations, regulatory, media, publishing, intellectual property, branded, for-profit education, English language learning From January 2007 to December 2007 (1 year) Glendale, CA / Shanghai, ChinaSVP, Strategy & Business Development @ Hired by division Chairman to establish and lead Strategy & Business Development group for the division of The Walt Disney Company comprising merchandise licensing, video games, publishing, and retail. Co-reported to divisional CFO. Department responsibilities included designing and driving processes to encourage coherent execution of key divisional strategies. Worked on a project basis to evaluate individual line of business strategies and execute divisional acquisitions. Restructured strategic planning process to focus less on 5-year budget forecasts and more on achievement of strategic goals, including key retailer penetration and consumer product satisfaction. Clarified for-profit education strategy for DCP and Disney as a whole. Entirely reconceptualized strategy for Disney's legacy English Language Learning business, identifying opportunity to transition from a fragmented From April 2005 to December 2006 (1 year 9 months) Glendale, CASVP, Corporate Strategic Planning @ In-house strategy consultant and M&A advisor to top corporate and division management. Within the group, I focused on and eventually took responsibility for our Studios practice area (including filmed entertainment production and distribution) and worked closely with executives in the domestica and international television groups. Managed a team that grew to 5 professionals. Built specialty in valuation and due diligence of character properties and content libraries. Built strong partnerships with Studio, Television and Consumer Products executives to evaluate acquisition opportunities from a whole-company perspective. Closed acquisitions of the Muppets, Fox Kids Europe, and Saban Entertainment. Pushed for greater allocation of investment towards Disney-branded films by demonstrating superior ROI; controlled Miramax film investment growth by policing managment agreement for several years. Led development of TV "content driver" strategy to lead Disney to #1 position within kids TV market via substantial increase in programming investment ($200 mil over 7 years). Took responsibility for divestiture of non-core businesses acquired as part of Capital Cities / ABC in 1995 (DIC Entertainment, Scandinavian Broadcast Systems, TVA Brazil). Keywords: SVP, Senior Vice President, corporate strategy, strategic planning, corporate development, M&A, mergers, acquisitions, CA, California, Los Angeles, public, global, domestic, national, international, valuation, cross-company, contract negotiation, divestiture, captial expenditures, capital allocation, media, entertainment, digital media, studio, film, DVD, broadcasting, television, cable, satellite, channel, network production, intellectual property, branded, franchise From July 2004 to April 2005 (10 months) Burbank, CAVP, Corporate Strategic Planning @ From September 2001 to June 2004 (2 years 10 months) Director, Corporate Strategic Planning @ From March 1999 to September 2001 (2 years 7 months) Manager, Corporate Strategic Planning @ From August 1998 to March 1999 (8 months) Associate, Corporate Strategic Plannin @ From August 1996 to August 1998 (2 years 1 month) Senior Analyst, Corporate Finance @ Corporate Finance technology coverage. Execution assignments included initial public offering of Gartner Group. From July 1993 to July 1994 (1 year 1 month) Analyst, Mergers & Acquisitions @ M&A telecommunications coverage. Execution assignments included AT&T $12.6 bil acquisition of McCaw Cellular and Centel-Sprint $8.4 bil merger. From July 1991 to July 1993 (2 years 1 month) AREAS OF INTEREST AND EXPERTISE @ Please note: This is a list of key words / buzz words to aid in searches. This is not to be read, except by your search engine. ------------------------------------------------------------------------------------------ SVP, Senior Vice President, COO, Chief Operations Officer, GM, General Manager, general management, global business development, corporate strategy, corporate development, business development, strategic planning, M&A, mergers, acquisitions, CA, California, Los Angeles, China, Shanghai, business planning, tactical planning, public, private, global, domestic, national, international, planning, execution, implementation, divestitures, valuation, team leadership, employee development, team building, strategic partnerships, capital expenditures, capital allocation, contract negotiation, consumer research, cross-company, media, entertainment, digital media, studio, film, DVD, broadcasting, television, cable, satellite, channel, network production, consumer products, licensing, videogames, vertical retail, branded, franchises, publishing, for-profit education, English language learning, brand planning, brand vision, product vision, product planning, financial planning and analysis, FP&A, P&L, profit and loss, financial reporting, project management, business analysis, risk management, intenral control, information systems, metrics, analytics, forecasting, KPI, key performance indicators, operations, process improvement, organizational design, process design, IT, information technology, CRM, customer relationship management, technology operations, technology support From 1990 to 1990 (less than a year)

MBA @ Stanford University Graduate School of Business From 1994 to 1996 AB @ Princeton University From 1987 to 1991 Henry D. Sheldon High School From 1983 to 1987 Eric Muhlheim is skilled in: Program Management, Project Planning, Human Resources, CRM, Market Analysis, Strategic Partnerships, P&L Responsibility, Customer Acquisition, Mergers, Performance Management, Team Management, Corporate Communications, Strategy, Education, China Business..., Mergers & Acquisitions, Brand Management, P&L Management, Management Consulting, Business Development, Start-ups, Leadership, Management, Business Planning, Strategic Planning, Business Strategy, New Business Development, Digital Media, Forecasting, Budgets, Team Leadership