Eric Koch
Director of Account Based Marketing (ABM) at Unanet | Washington DC-Baltimore Area
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As the Account Based Marketing (ABM) Director at Unanet, Eric Koch is at the forefront of driving targeted demand generation strategies that resonate within the GovCon, Architecture, Engineering, and Construction (AEC), and Flowtrac sectors. With over a decade of experience in B2B marketing, Eric combines his expertise in digital marketing, business development, and customer success to create impactful campaigns that not only enhance brand visibility but also accelerate the sales pipeline. His role is pivotal in developing and executing comprehensive ABM strategies that align closely with the unique needs of mid-market companies in the SaaS and technology landscape.
Eric's current focus is on crafting and implementing targeted campaigns that empower the Sales team to engage with prospects in meaningful ways. By leveraging data-driven insights and innovative marketing tactics, he ensures that Unanet’s offerings are positioned effectively to meet the specific challenges faced by potential clients. His ability to create compelling content and execute multi-channel marketing initiatives enhances customer engagement and fosters stronger relationships with key accounts.
In addition to his strategic prowess, Eric is adept at utilizing tools for program management and analytics, enabling him to measure campaign effectiveness and optimize efforts in real-time. His skills in copywriting, event management, and corporate communications further enrich his approach, allowing him to craft narratives that resonate with stakeholders across various touchpoints. As he continues to drive revenue growth and enhance customer experiences, Eric Koch exemplifies the dynamic role of ABM in today’s competitive B2B landscape.
Director of Account Based Marketing (ABM) at Unanet in February 2024 to Present
Marketing Director/Growth Marketing at Coalfire in July 2021 to February 2024
Director of Sales and Marketing at RoboMQ in June 2019 to July 2021
Founder and Principal at The Creative Marketing Zone in June 2016 to June 2019
Sales and Marketing Specialist at Mister Kleen Maintenance Company, Inc. in February 2013 to June 2016
Digital Marketing Consultant (B2B and B2G Clients) at Strategic Communications Group in October 2011 to February 2013
Franchise Account Executive at SnagAJob.com in January 2011 to November 2011
Social Media Facilitator - Web Chat at Capital One in September 2009 to January 2011
Program/Marketing Director at American Family Fitness in February 2007 to March 2009
Marketing and Assistant Community Director at United Dominion Realty Trust in January 2004 to January 2007
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Virginia Polytechnic Institute and State University - Pamplin College of Business, B.S., January 2002 to January 2004
Northern Virginia Community College, Business Administration and Management, General, January 2000 to January 2002
Falls Church High School, High School Diploma, January 1998 to January 2000
Jeb Stuart, January 1995 to January 1997
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ABM
Account based marketing
Demand Generation
Paid Social Media Advertising
Content Marketing
Pay Per Click (PPC)
Social Media Marketing
Email Marketing
Marketing Strategy
Online Marketing
Copywriting
Public Speaking
Marketing
Marketing Communications
Sales
Online Advertising
Digital Marketing
Management
Leadership
Training
Strategic Planning
CRM
SEO
Product Marketing
Strategy
Research
B2B
Lead Generation
Account Management
Advertising
Event Management
Web Design
Social Networking
Market Research
Direct Marketing
Business Development
Salesforce.com
Corporate Communications
Program Management
Google Analytics
Artificial Intelligence for Business
Generative AI
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Discover more about UnanetWhat is Eric Koch email address?
Email Eric Koch at [email protected], [email protected] and [email protected]. This email is the most updated Eric Koch's email found in 2026.
How to contact Eric Koch?
To contact Eric Koch send an email to [email protected], [email protected] or [email protected]. (updated on April 24, 2024)
What company does Eric Koch work for?
Eric Koch works for Unanet
What is Eric Koch's role at Unanet?
Eric Koch is Director of Account Based Marketing (ABM)
What is Eric Koch's Phone Number?
Eric Koch's phone (206) ***-*239
What industry does Eric Koch work in?
Eric Koch works in the Information Technology & Services industry.
Eric Koch Email Addresses
Eric Koch Phone Numbers
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