Senior Ecommerce & Digital Marketing Manager at UNITY (part of the founding team).
London, United Kingdom
Digital marketing passionate and lifestyle blogger with 2 years experience in offline marketing and 4 years experience in digital marketing, and the capacity to work across all the channels with a stronger focus on localisation, content, email marketing and social media. Take a look at my blog which is my best CV and an incredible adventure :...
Digital marketing passionate and lifestyle blogger with 2 years experience in offline marketing and 4 years experience in digital marketing, and the capacity to work across all the channels with a stronger focus on localisation, content, email marketing and social media. Take a look at my blog which is my best CV and an incredible adventure : http://lespetitesjoiesdelavielondonienne.com/International Digital Marketing Executive - Foreign markets @ - Coordination and localisation of Paul Smith's digital marketing strategy in foreign markets and international websites (including French, Australian, US, Korean and Chinese sites) - Management of the French site content and digital marketing channels, liaising with local teams - Understand digital and cultural landscape in Europe, Asia, Middle East, US and Australia and adapt and localise the content in each market to satisfy local customer's needs and grow our digital presence in each market - Responsible for the maintenance and accuracy of all international websites content globally in order to ensure the brand’s positioning in each country including Franchise markets - Liaising with Franchise market to bring digital marketing support and grow our presence and brand awareness locally - Identify relevant local events and key moments in the year and adapt the content accordingly - Work closely with each channel expert to highlight the relevant content in each market and grow each country site's revenue across each digital channel (Social, emails, PPC, SEO) - Report on the main KPIs for each foreign markets on a weekly and monthly basis From January 2015 to Present (1 year) London, United KingdomDigital Marketing Executive - French site @ - Project coordination with local teams to ensure the brand message and tone of voice are communicated consistently and website localisation and content plan are respected - Responsible for French content and tone of voice working with the translation agency - Identity relevant local events and key moments in the year and adapt the content accordingly - Planning and maintenance of a weekly schedule of email marketing on a seasonal basis - Monitoring PPC, SEO and social media campaigns and liaise with external agencies on developments, changes and initiatives for the French market - Report on the main KPIs on a weekly and monthly basis From March 2013 to December 2014 (1 year 10 months) London, United KingdomDigital project coordinator @ - Work with France, BENELUX, and NORDICs to implement country websites - Project management of website development and implementation - Effectively engage with key stakeholders to ensure that : local countries’ needs are met ; Zurich brand is effectively represented ; Web content is relevant and up to date - Managing localization with local teams on a daily basis - Ensure that websites are equipped to support proposition campaigns. - Liaise with group online marketing and editor - Support to coordinate campaigns : email marketing, exhibitions, online and offline adverts... From December 2012 to March 2013 (4 months) London, United KingdomContent coordinator @ From October 2012 to December 2012 (3 months) London, United KingdomCRM executive @ - Working on CRM and lead collection operation for clients and implement a email marketing schedule that takes into consideration the life stage of the customer - Report to clients on activity, including key KPIs (open rates, click throughs, conversion rates, unsubscribes etc.) - Answer to tenders - work on recommendations tailored for each client depending on their sector From January 2012 to August 2012 (8 months) Paris Area, FranceOnline Product Marketing Manager @ As a global leader in customer engagement and loyalty solutions, Affinion International create and deliver valuable products and services that strengthen brand relationships and increase overall customer profitability. As a product manager, my role was to launch and implement new online loyalty programs for our clients and follow up the whole relation with the client. - Launch of a brand new loyalty program sold on retail points of sale and activated and used online - Creation of the product itself : choices of services, discount and offers to include in the program - Deployment of all the online channels in coordination with sales and technical teams : website where offers and discount were displayed, email marketing campaigns and social channels From May 2011 to December 2011 (8 months) Marketing Product Manager @ From February 2010 to July 2011 (1 year 6 months) Paris Area, FranceMarket Research Executive @ From September 2008 to July 2009 (11 months) Paris Area, FranceMarketing Assistant @ From February 2008 to July 2008 (6 months) Toulouse Area, FranceTraining Assistant @ From June 2007 to December 2007 (7 months) Toulouse Area, FranceMaster en mangement, Marketing @ Lille, Business School of Management (SKEMA) From 2006 to 2009 Bachelor of art Business Administration, Marketing @ From 2005 to 2006 DUT Techniques de Commercialisation, marketing, vente @ Paul Sabatier University (Toulouse III) From 2003 to 2005 Elodie Paramelle is skilled in: Email Marketing, Online Marketing, Integrated Marketing, Marketing Strategy, Digital Marketing, Website Development, Website Localization, Project Coordination, Web Content, French content, Social Media, Product Marketing, Microsoft Office, French, English
Paul Smith
International Digital Marketing Executive - Foreign markets
January 2015 to Present
London, United Kingdom
Paul Smith
Digital Marketing Executive - French site
March 2013 to December 2014
London, United Kingdom
Zurich Insurance Company Ltd.
Digital project coordinator
December 2012 to March 2013
London, United Kingdom
Expedia
Content coordinator
October 2012 to December 2012
London, United Kingdom
Netbooster
CRM executive
January 2012 to August 2012
Paris Area, France
Affinion International
Online Product Marketing Manager
May 2011 to December 2011
BNP Paribas Assurance
Marketing Product Manager
February 2010 to July 2011
Paris Area, France
BNP Paribas Assurance
Market Research Executive
September 2008 to July 2009
Paris Area, France
Veolia Water
Marketing Assistant
February 2008 to July 2008
Toulouse Area, France
Airbus
Training Assistant
June 2007 to December 2007
Toulouse Area, France
Lille, Business School of Management (SKEMA)
Master en mangement Marketing
2006 to 2009
Bachelor of art Business Administration Marketing
2005 to 2006
Paul Sabatier University (Toulouse III)
DUT Techniques de Commercialisation marketing vente
2003 to 2005
- Coordination and localisation of Paul Smith's digital marketing strategy in foreign markets and international websites (including French, Australian, US, Korean and Chinese sites) - Management of the French site content and digital marketing channels, liaising with local teams - Understand digital and cultural landscape in Europe, Asia, Middle East, US and Australia and adapt and localise... - Coordination and localisation of Paul Smith's digital marketing strategy in foreign markets and international websites (including French, Australian, US, Korean and Chinese sites) - Management of the French site content and digital marketing channels, liaising with local teams - Understand digital and cultural landscape in Europe, Asia, Middle East, US and Australia and adapt and localise the content in each market to satisfy local customer's needs and grow our digital presence in each market - Responsible for the maintenance and accuracy of all international websites content globally in order to ensure the brand’s positioning in each country including Franchise markets - Liaising with Franchise market to bring digital marketing support and grow our presence and brand awareness locally - Identify relevant local events and key moments in the year and adapt the content accordingly - Work closely with each channel expert to highlight the relevant content in each market and grow each country site's revenue across each digital channel (Social, emails, PPC, SEO) - Report on the main KPIs for each foreign markets on a weekly and monthly basis
What company does Elodie Paramelle work for?
Elodie Paramelle works for Paul Smith
What is Elodie Paramelle's role at Paul Smith?
Elodie Paramelle is International Digital Marketing Executive - Foreign markets
What industry does Elodie Paramelle work in?
Elodie Paramelle works in the Online Media industry.
Who are Elodie Paramelle's colleagues?
Elodie Paramelle's colleagues are Gemma Chauhan, Marcia Kilgore, Emma D., and Gita Samani
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Elodie Paramelle's Social Media Links
www.lespet...