Senior Marketing Associate @ UBS Financial Services Inc.
University of Illinois at Chicago
Creative marketing professional with 15 years experience in the investments, banking, credit cards and technology spaces. Demonstrated leader with the ability to motivate and inspire others. Proven track record for making things happen while also contributing to community groups, committees and other corporate social responsibilities. A Certified Life and Business Coach adds a unique perspective and added
Creative marketing professional with 15 years experience in the investments, banking, credit cards and technology spaces. Demonstrated leader with the ability to motivate and inspire others. Proven track record for making things happen while also contributing to community groups, committees and other corporate social responsibilities. A Certified Life and Business Coach adds a unique perspective and added contribution to all interactions.
Areas of Focus: Strategic Planning, Analytics, Program Management, Acquisition, Customer Engagement, Retention/Win Back, Payments, Multi-Channel Marketing, Marketing Optimization, Digital Marketing, Email
Coaching Specialties: Confidence Coaching, Small Business Planning, Executive & Career Coaching, Resume Creation, Brand Development, Artistic Authenticity, Creative Flow
Account Executive @ Account Executive for an enterprise data, analytics and software as a service company that enables companies to successfully manage audiences, personalize experiences and create profitable customer relationships. Partner with clients to combine consumer data and analytics, databases, data integration and consulting solutions to develop personalized, multichannel direct marketing strategies. From February 2011 to Present (4 years 11 months) Owner @ A Certified Professional Coach and Energy Leadership Index Master Practitioner with certifications from the Institute for Professional Excellence in Coaching (iPEC).
Work with successful individuals who would like to go from optimal to exceptional. My clients experience large shifts in energy while enjoying a balanced life and accomplishing their goals.
www.morris-coaching.com From February 2012 to Present (3 years 11 months) Greater Chicago AreaVP, Program Manager @ Payments Focus:
- Lead business development activities required to launch the 2010 Citi 2G Cards customer pilot with online communities, qualitative and quantitative studies (www.2g.citicards.com)
- Strategic planning and execution of integrated marketing programs to drive acquisitions for, and usage of, online Citi® Bill Central payments platform
- Planed, executed and analyzed cross channel marketing programs to drive spend and engagement for existing card members
- Built and tested customer centric strategies, model based targeting and trigger marketing to drive sales From 2006 to February 2011 (5 years) Account Executive @ - Client liaison for U.S. and worldwide campaigns for print, collateral, TV, web and direct mail.
- Managed worldwide development of strategic marketing campaigns while partnering with account, creative, interactive, production, traffic, media, finance and legal teams
- Supported strategy planning for the Lenovo 2008 Beijing Olympic sponsorship
- Internal point of contact for Merchant channel distribution activities across the U.S. From January 2006 to August 2006 (8 months) Senior Marketing Associate @ Team Leader overseeing all U.S. local marketing and advertising for in house ad agency supporting 1700 Financial Advisors. From October 2003 to December 2005 (2 years 3 months) Marketing Associate @ Marketing Associate for Institutional Portfolio Managers tasked with proposal development, finding leads for new business and marketing collateral development. From 2001 to October 2003 (2 years)
CPC, ELI-MP, Certified Professional Coach @ iPEC From 2010 to 2011 BS, Marketing & Management @ University of Illinois at Chicago From 1996 to 2000 St. Ignatius College Prep From 1992 to 1996 Elizabeth Morris is skilled in: Direct Marketing, Analytics, Digital Marketing, Integrated Marketing, Marketing Strategy, Segmentation, Digital Strategy, Email Marketing, Online Advertising, Customer Acquisition, Product Management, Mobile Marketing, CRM, Social Media Marketing, Multi-channel Marketing
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