Elizabeth Macmahon
Director at AARP | United States
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Elizabeth Macmahon serves as the Director of Marketing Analytics at AARP, where she leverages her extensive expertise in data-driven decision-making to enhance member communications and engagement strategies. With a strong foundation in consulting and project management, Elizabeth is adept at developing and executing comprehensive targeting and test strategies for both online and offline direct response programs. Her current initiatives focus on optimizing member engagement, renewal processes, and lead generation efforts, ensuring that AARP effectively reaches its diverse audience.
In her role, Elizabeth utilizes advanced statistical and analytical models to assess the return on investment (ROI) of various engagement campaigns. By employing tools such as Omniture and Google Analytics, she is able to extract actionable insights that inform strategic planning and improve overall campaign effectiveness. Her proficiency in database marketing and CRM systems allows her to create tailored communication strategies that resonate with AARP's members, fostering stronger relationships and driving higher engagement rates.
Elizabeth's leadership skills are instrumental in building cross-functional teams that collaborate seamlessly across departments. Her ability to communicate complex data insights in an accessible manner has proven vital in establishing consensus and aligning business objectives with IT capabilities. As she continues to innovate and refine AARP's marketing analytics approach, Elizabeth remains committed to enhancing the member experience through targeted, data-informed strategies that not only meet but exceed organizational goals.
Director at AARP in September 2010 to Present
Director, Data Management Corporate Business Planning at AMERICAN RED CROSS in November 2007 to October 2010
Manager, Sales & Marketing Biomedical Services at AMERICAN RED CROSS in July 2002 to November 2007
Senior Analyst at AMERICAN RED CROSS in February 1998 to June 2002
Team Lead at American Mangagement Systems in May 1997 to February 1998
Senior Analyst at FIRST ANNAPOLIS CONSULTING, INC in April 1992 to May 1997
Assistant Staff Internal Auditor at JEFFERSON NATIONAL BANK in June 1991 to April 1992
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Business Objects
Omniture
Google Analytics
Email Marketing
Business Intelligence
Database Marketing
Unica Campaign
Budgets
Cross-functional Team Leadership
Lead Generation
Unica Interact
Program Management
Strategic Partnerships
CRM
Strategy
Strategic Planning
Training
Project Management
Customer Relationship Management (CRM)
Business Strategy
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Discover more about AARPWhat is Elizabeth Macmahon email address?
Email Elizabeth Macmahon at [email protected] and [email protected]. This email is the most updated Elizabeth Macmahon email found in 2026.
What is Elizabeth Macmahon phone number?
Elizabeth Macmahon phone number is +17039815915 and +17034655444.
How to contact Elizabeth Macmahon?
To contact Elizabeth Macmahon send an email to [email protected] or [email protected]. If you want to call Elizabeth Macmahon try calling on +17039815915 and +17034655444.
What is Elizabeth Macmahon net worth?
Elizabeth Macmahon has an estimated net worth of $75,000 to $99,999
What company does Elizabeth Macmahon work for?
Elizabeth Macmahon works for AARP
What is Elizabeth Macmahon's role at AARP?
Elizabeth Macmahon is Director
What industry does Elizabeth Macmahon work in?
Elizabeth Macmahon works in the Non-Profit Organizations industry.
Elizabeth Macmahon Email Addresses
Elizabeth Macmahon Phone Numbers
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