Entrepreneurial professional experienced in management, strategy, business development and solution sales, business plan formulation and execution, and new product development. Throughout my career I’ve developed and sold solutions for a variety of clients across a variety of industries, including Digital Media and Advertising, Entertainment, Hospitality and Gaming, Financial Services, Distribution, Transportation, Manufacturing, Legal, Retail, Aerospace, and Public
Entrepreneurial professional experienced in management, strategy, business development and solution sales, business plan formulation and execution, and new product development. Throughout my career I’ve developed and sold solutions for a variety of clients across a variety of industries, including Digital Media and Advertising, Entertainment, Hospitality and Gaming, Financial Services, Distribution, Transportation, Manufacturing, Legal, Retail, Aerospace, and Public Utilities.
Specialties: GSD, creative thought, solution sales, business plan development, business requirements analysis, product development, product management, business and user process modeling, application of the IBM Signature Selling Method and Client Value Method.
Founder and CEO @ Pragmadic is a mobile video advertising platform, focused on delivering the best ads where people spend the most time. From July 2015 to Present (6 months) Greater New York City AreaVice President, Business Development @ Managed team responsible for business development and platform sales. Drove strategic partnerships across all advertising channels. Involved in corporate strategy, corporate development, and international expansion.
Dstillery is the former Media6Degrees. We’re at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. We’re building on six years of leading the data revolution by finding the customers scientifically proven to care about your brand. From November 2014 to July 2015 (9 months) Greater New York City AreaSenior Director, Business Development @ From August 2014 to November 2014 (4 months) Greater New York City AreaSenior Director, Marketplace Development @ Flurry was acquired by Yahoo! in August 2014.
Responsible for building, launching, managing, and growing the Flurry Marketplace business and team globally, encompassing partnerships with buyers and sellers of mobile programmatic advertising.
Flurry is the leader in mobile advertising and analytics, helping more than 170,000 companies measure, advertise, and monetize 600,000 applications across 1.4 BILLION smartphones and tablets.
Leading companies like Snapchat, Pinterest, AOL, Rovio (Angry Birds), Zynga, Electronic Arts, Skype, Groupon, eBay, MTV and CBS all use Flurry. From September 2012 to August 2014 (2 years) Greater New York City AreaDirector, Business Development @ Director of Business Development for the Yahoo! Advertising Platform Group, solutions including APT, the Right Media Exchange, and Yahoo! Web Analytics, coverage and management responsibility across both the North American and Latin American markets. From 2010 to September 2012 (2 years) Greater New York City AreaIBM Enterprise Software Sales @ Developed the Southwestern region IBM software practice for Sirius, a Premier IBM Business Partner. From 2009 to 2010 (1 year) Greater Los Angeles AreaEnterprise Software Sales @ Software Sales Specialist focused on providing Portal and Collaboration software solutions to companies in Southern California.
-In 2008 achieved 100.5% of quota despite challenging economic environment
-In 2H08 achieved 177% of quota and grew territory 7x year over year
Graduated With Distinction from Global Sales School as part of the IBM Summit Program. From 2007 to 2009 (2 years) Investment Screening Manager @ While in Business School, managed the investment screening process for the Pasadena Angels, a prominent angel investment group based in the Los Angeles area. Responsibilities included the analysis of business plans and investment opportunities and the coordination of group investment related activities. From 2007 to 2007 (less than a year) Greater Los Angeles AreaSenior Business Analyst @ Managed software product requirements through use case and functional specification development. Served as product expert for sales teams, performing demos and presentations at key client meetings, user group meetings, and conferences. From 2000 to 2005 (5 years) Greater Los Angeles AreaIT Consultant @ Developed and implemented systems supporting electronic document discovery for Fortune 500 clients. From 1998 to 2000 (2 years) San Francisco Bay Area
MBA, Entrepreneurship, Marketing @ University of Southern California - Marshall School of BusinessBA, History, Languages @ Pepperdine University Elias Guerra is skilled in: Business Development, Product Management, Product Development, Business Planning, Solution Selling, Requirements Analysis, Analytics, Strategic Partnerships, Enterprise Software, Ad Exchanges, Ad Tech, Business Strategy, Business Analysis, Sales Management, RTB
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