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Eduardo Pretell


Marketing Executive

San Francisco Bay Area

Section title

Eduardo Pretell's Email Addresses & Phone Numbers

Eduardo Pretell's Work Experience

Pretell Consulting



General Manager, SMB and Head of Web Marketing

Belmont, CA

General Manager

2010 to 2011

San Mateo, CA

Eduardo Pretell's Education

Stanford University Graduate School of Business

MBA, Marketing/Marketing Management, General

1991 to 1993

Haverford College

BA, Economics

1984 to 1988

Eduardo Pretell's Professional Skills Radar Chart

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44% Left Brained
56% Right Brained

Eduardo Pretell's Estimated Salary Range

About Eduardo Pretell's Current Company

Pretell Consulting

Frequently Asked Questions about Eduardo Pretell

What company does Eduardo Pretell work for?

Eduardo Pretell works for Pretell Consulting

What is Eduardo Pretell's role at Pretell Consulting?

Eduardo Pretell is Consultant

What is Eduardo Pretell's personal email address?

Eduardo Pretell's personal email addresses are p****[email protected], and e****[email protected]

What is Eduardo Pretell's business email address?

Eduardo Pretell's business email addresses are not available

What is Eduardo Pretell's Phone Number?

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What industry does Eduardo Pretell work in?

Eduardo Pretell works in the Internet industry.

Who are Eduardo Pretell's colleagues?

Eduardo Pretell's colleagues are Patric Hall, Christopher Mina, Boris Nikolaev, Natalia Pavlova, Elizaveta Kizhner, Tom Slater, Jacob Makhmudov, James Brew, Vasily Mikryukov, and Kevin Zeng

About Eduardo Pretell

📖 Summary

Consultant @ Pretell Consulting General Manager, SMB and Head of Web Marketing @ RingCentral Belmont, CAGeneral Manager @ Responsible for managing FixYa's premium services business and driving revenue through marketing and product management initiatives. From 2010 to 2011 (1 year) San Mateo, CAVice President, Marketing @ Inflection (Family history business acquired by Ancestry) Responsible for marketing across Inflection's properties, including and to as part of their acquisition of From August 2011 to August 2012 (1 year 1 month) Redwood City, CAChief Marketing Officer @ MarketSplash by HP Hired by HP to help lead the transformation of newly-acquired Logoworks into a global small business marketing services company. Responsible for developing strategy and driving revenue through marketing and sales.• Jointly drove the development of compelling new company strategy that was competitively-differentiated.• Spearheaded the creation and launch of the MarketSplash brand – the first new HP brand in recent years.• Led 10-person marketing team responsible for branding, acquisition marketing, CRM and PR.• Increased marketing revenue on existing services despite the severe recession. Grew DIY design revenue 70% over two year period. Increased custom design revenue by 51% in first year. • Managed 50-person sales and customer service teams. Increased revenue per rep by 58%. Increased outbound lead conversion rates 51%. Increased cross-sell revenue 190%. Increased net promoter score by 24%. From 2007 to 2009 (2 years) San Francisco Bay AreaVice President, Marketing @ Responsible for developing new business strategies and marketing programs to accelerate revenue growth. Built 17-person marketing department from the ground up. Managed 7-person inbound call center.• Increased sales leads by an average of 45% per year while meeting strict cost-per-customer acquisition targets. Increased visitor-to-sales conversion rate by 89%.• Launched 3 new stand-alone brands, each with a unique value proposition, website and sales force. • Led the development of new website features and increased website visitor-to-lead conversion by 92%.• Deeply involved in maximizing sales conversion of 200-person sales team by identifying best practices and optimizing lead distribution. From 2004 to 2007 (3 years) Vice President, Marketing / Vice President, Product Management @ E-LOAN Responsible for driving customer acquisition for all business units. Maximized effectiveness of $50 million annual marketing budget using online and offline channels. Managed 24-person marketing department. • Maintained loan application flow without increased spending at a time when industry application rates were plummeting. • Directed customer segmentation and profitability analysis and overhauled media strategy. Reduced acquisition costs by reallocating marketing dollars to channels with 40% lower marketing cost.Established product management function at E-LOAN. Determined website strategy and oversaw web marketing and development for all business units. P&L responsibility for personal and student loans, credit cards and debt management services businesses with $1.2 million in direct margin. • Increased website visitor-to-application conversion rate by up to 420% by developing new website features and instituting a practice of frequent testing and reinvention of all steps in the purchase process.• Increased total “other revenue” contribution by 150% by sourcing new partners at better economics. From 1999 to 2004 (5 years) San Francisco Bay AreaMarketing Consultant @ Pretell Consulting • Led product management and customer acquisition for software company (Decisis). • Managed product management activities at Internet advertising startup (PowerAgent). From 1997 to 1998 (1 year) Senior Product Manager @ Intuit • Led Quicken Online Banking team, conducted customer research and defined product specifications. • Designed comprehensive marketing program including partner marketing, public relations, collateral, advertising (Web, print and radio) and telemarketing. Acquired over 300K customers in a year.• Managed Banking Center. Conceived and developed Quicken Auto Center concept. From 1995 to 1997 (2 years) Associate @ Booz Allen Hamilton • Marketing management consulting. Structured analyses, developed recommendations and persuaded client senior management to adopt them. Managed up to 8-person teams.• Sample work: Developed market strategy for food manufacturer. Designed retail category management organization. Evaluated retailer’s merchandising/distribution strategy. From 1993 to 1995 (2 years) Vice President, Global Consumer Marketing @ Ancestry Responsible for driving consumer marketing for all brands across the U.S. and international markets. Manage global marketing channels and campaigns. Oversee local country marketing operations in the UK, Australia, New Zealand, Canada and Sweden, and expansion into new international markets. From January 2014 to September 2015 (1 year 9 months) San Francisco Bay AreaVice President, Marketing Channels @ Ancestry Responsible for driving customer acquisition, engagement and awareness for brands, including and Manage online and offline paid channels, business development, social media, consumer PR, CRM email and onsite marketing. From August 2012 to December 2013 (1 year 5 months) San Francisco Bay AreaMarketing Advisor @ Boys and Girls Club of the Peninsula From November 2016 to October 2017 (1 year) Menlo Park, CAHead of U.S. Marketing/Interim CMO @ Ancestry Responsible for overall US market performance and providing marketing support for international markets. Drive integrated marketing across brands including the Ancestry and AncestryDNA brands. Accelerate profitable growth in revenue and lifetime customer value through improvements across the marketing funnel: product category demand, brand awareness, acquisition, retention and monetization. Oversee paid and earned media marketing channels and CRM team to drive growth across the U.S. and international markets. Manage product marketing team and collaborate with product management team to deliver and market new product developments. From October 2015 to August 2016 (11 months) San Francisco, California, United States

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In a nutshell

Eduardo Pretell's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

1 year(s), 10 month(s)

Eduardo Pretell's Willingness to Change Jobs



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