Edmundo Mattos

Marketing Operations - Manager at Grupo Dass | São Paulo, São Paulo, Brazil

About Edmundo Mattos

Edmundo Mattos serves as the Marketing Operations Manager at Grupo Dass, where he leverages his extensive experience in marketing to drive impactful strategies across multiple channels. With a strong focus on Trade Marketing for renowned sports brands such as New Balance, Fila, and Umbro, Edmundo is instrumental in bridging the gap between wholesale and retail environments. His role encompasses the comprehensive management of marketing initiatives, where he leads a dedicated team in the creation and execution of innovative campaigns tailored for both physical and digital retail spaces.

Under Edmundo's leadership, key projects have included the development of promotional materials and unique in-store experiences that enhance consumer engagement and brand visibility. His expertise in sports marketing and brand development has enabled him to craft compelling narratives that resonate with target audiences, ultimately driving sales and fostering brand loyalty. Additionally, Edmundo is adept at managing cross-functional collaborations, ensuring that marketing efforts align seamlessly with broader business objectives.

His skills in team management and talent development are pivotal in nurturing a high-performing marketing team, fostering a culture of creativity and excellence. With a keen understanding of the fast-moving consumer goods (FMCG) sector, Edmundo's strategic approach to commercial marketing not only elevates brand presence but also optimizes operational efficiencies. As he continues to spearhead transformative marketing initiatives at Grupo Dass, Edmundo remains committed to enhancing consumer experiences and solidifying the brands' positions in a competitive marketplace.

Edmundo Mattos Work